Posted by Lindsey Anderson

If you've taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for "bounce rate." What is bounce rate and what does it mean for your online marketing? Let's find out in today's "What is Wednesday." My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off?

Posted by Lindsey Anderson

A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm

Posted by Lindsey Anderson

Many entrepreneurs (myself included) will choose the name of their business based on the availability of the .com domain name.  Lets look at my first successful company, "Web Impakt".  I would have much rather named that company "Web Impact," but webimpact.com was not available.  As a result, I've spent the last 10 years telling people "Web Impakt... with a 'K'."  Since then, new gTLDs have been added.  What are those and how could they have helped the spelling of my company name?  Find out in today's #WhatIsWednesday. A gTLD is a Generic Top-Level Domain.  You

Posted by Lindsey Anderson

I have been packing up all of my possessions as I prepare to move, and let me tell you, I have way too much clutter! I really wish I had the power to take all of my junk and shrink it down to a more manageable size. Well, if you have a long URL (website address) you want to share with people, you do have that power! Find out how to use it in today's #whatiswednesday URL shortening services take ridiculously long website addresses and shrink them down to a more manageable size. For example:

Posted by Lindsey Anderson

What is a wordpress plugin?  If you don't know the answer to this question. keep reading.   Back when I started my web development business, adding a cool feature to a website was expensive and time consuming.   Today, building a fully functional website with a ton of bells and whistles can be super easy and inexpensive thanks to a huge library of "Plug-ins".  If you think I'm talking about how you recharge your laptop's battery, then you'd better read today's #whatiswednesday. One of the best things about having your website built on a well-known

Posted by Lindsey Anderson

When you start to get serious about online marketing, you will start hearing the phrase "lead magnet." It is an essential tool in your web marketing arsenal. Find out more about this tool on today's‪#‎WhatIsWednesday‬. A lead magnet is something you are willing to give your website visitors in return for their information (name, email or maybe even phone number or address.) It is called a lead magnet because the theory is you create this valuable item and it will magnetize leads to you. Below are some examples of lead magnets: Free Report Coupon Podcast

Posted by Lindsey Anderson

Not so long ago, the vast majority of people on the web were using Internet Explorer on their Windows PC. But times have changed, and more and more people have discovered features, speed and stability that exist outside of Microsoft's suite of products. That is why "Cross-Browser Compatibility" is an important lesson, and today's ‪#‎WhatIsWednesday‬. Your website may look and function vastly different in Internet Explorer than it does in Chrome, Firefox or Safari. Since we can no longer be confident that our audience is using the same browser, it's important to double-check out site

Posted by Lindsey Anderson

Today's ‪#‎WhatIsWednesday‬ is about those funny little codes that are plastered on advertisements, billboards, business windows and products. What are they? How do you get one? Do you need one? A QR Code is short for "Quick Response Code." You can download a QR Code reader on your phone, scan one of these codes and be taken to a specific website. They are super easy to make, simply go to a site like this: http://www.qrstuff.com/ type in your URL and it will spit out a lovely little image for you to place all over your marketing

Posted by Lindsey Anderson

Responsive Web Design is an ESSENTIAL part of your online presence and something you need to address ASAP.  But what does it mean?  Find out in today's #WhatIsWednesday and learn why it's a very important topic, especially now! Way back in ancient history (you know, before 2013), web designers would design two different websites at two different addresses.  One site was for mobile devices and one site for desktops.  It was a pain for developers, website owners, and users, but that changed with the birth of Responsive Web Design.  If a website is responsive, the

Posted by Lindsey Anderson

A fist bump, a vote of agreement, a bookmark or "similar to a Facebook like."   What exactly is the "favorite" function on Twitter and what should it be used for? Find out on today's ‪#‎whatiswednesday‬. I bring this topic up because I had a client that wasn't seeing a ton of engagement on Twitter. Come to find out, she was only using the "favorite" function when she came across a Tweet that she wanted to reference later. She viewed this function similar to bookmarking an item in her web browser. Her stinginess with clicking