Posted by Lindsey Anderson

In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can't be in any public place and not see people staring at their device, flicking an index finger back and forth. It's no surprise then, that a marketing niche has evolved to capitalize on this staple of modern life. Find out more in today's #WhatIsWednesday. Mobile marketing is marketing to individuals

Posted by Lindsey Anderson

Have you ever shared content from blogs, industry publications, Tweets or Facebook posts with your customer or prospects? Well congratulations, I have a new official title for you – “Content Curator.” It’s an official title and something you should take seriously because it’s an important role in generating more traffic and leads to your website. It's today's #WhatIsWednesday. What is content curation? Similar to a museum curator whose duties are to obtain artifacts and exhibits and arrange them in a logical way for people to look at, your job as a content curator is to

Posted by Lindsey Anderson

I'm sure many of you are aware of search engine optimization, and how getting your website to show at the top of their results is an excellent way to drive traffic to your website. A lot of my customers who have done SEO in the past have a lot of concerns about a pack of animals that Google has unleashed onto the world, wreaking havoc with people's search result ranking. What are these animals and how do you make sure they don't swat my website off of the first page? Find out in today's #WhatIsWednesday.

Posted by Lindsey Anderson

When I was younger, I spent a lot of time sitting in the back of my dad's car listening to talk-radio.  Politics and sports weren't my first choice for entertainment to and from school, but I developed an affinity for talk radio during those years.  Since then, talk radio has evolved past the AM dial, and the subject matter has moved beyond the programming that seemed to be custom built with my dad in mind.  What am I talking about and how you can use it to direct a whole new stream of traffic to

Posted by Lindsey Anderson

Getting to the top or the page in search engines is one of the most important things you can do to drive traffic to your website. And what is one of the most important things you can do to achieve this goal? Find out in today's ‪"What Is Wednesday." Let's talk about Link Building. Google, and other search engines, tend to rank pages higher in search results based on the number of quality links to those pages. The people that develop these search engines have found that this was a really powerful way to know

Posted by Lindsey Anderson

A great title tag can generate more website traffic, so it holds a lot of power.  What is a title tag?  Where can you find it?  What are some important title tag guidelines?  Find out the answers to these questions in today’s #whatiswednesday. What Is a Title Tag? A title tag is a little snippet of code in the header of all of your web pages that tells the search engines and your website visitors what your page is about.  If you look at the HTML source of a webpage, the title tag is contained

Posted by Lindsey Anderson

The end of summer brought an internet sensation that had online marketing professionals buzzing with excitement.  Many are saying that this new app will "change the internet forever" and that it's the beginning of "Web 3.0."  What is it?  Find out on today's #WhatIsWednesday. Live streaming video gives anyone with a smart phone the ability to broadcast a video of themselves, live over the internet. This ability has been around for a while, but when Twitter purchased the live video streaming app, "Periscope", this year, all my internet marketing friends were eager to jump on

Posted by Lindsey Anderson

I often tell my customers that evergreen content is a very important part of their website content strategy.  The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation.  What is evergreen content, and why is it such a crucial part of anybody's website content strategy?  Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now.  Examples of this type of content include product reviews, videos,

Posted by Lindsey Anderson

Poor Willy Loman, if he had known about inbound marketing, I think his story would have been a much happier one! Outbound marketing is a tough life. Going door-to-door, cold-calling (my least favorite), direct mail, trade-shows, advertisements on radio, television and newspapers; all of these can be enough to drive any salesman a little crazy. What is the difference between inbound and outbound marketing? Find out in today's #WhatIsWednesday. The difference between inbound and outbound marketing is all right there in the name. Coined by Hubspot, inbound marketing is promoting your company through really useful

Posted by Lindsey Anderson

I've mentioned before how important a good email list is for your business.  Every email that gets added to your list is bright sparkle rising up out of the sand as you pan for gold.  It makes sense to scoop up every sparkle you see then, right?  Well, a double opt-in is a process for making a user work just a little bit harder before they can be added to your mailing list.  Why you want to do that will be explained in today's #whatiswednesday. A double opt-in is a vey popular process for collecting