Navigating the C’s of Paid Ads

Navigating the C’s of Paid Ads

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are […]

What You See May Not Be What They Get

Not so long ago, the vast majority of people on the web were using Internet Explorer on their Windows PC. But times have changed, and more and more people have discovered features, speed and stability that exist outside of Microsoft’s suite of products. That is why “Cross-Browser Compatibility” is an important lesson, and today’s ‪#‎WhatIsWednesday‬. […]

What is a Title Tag

What Is a title tag

A great title tag can generate more website traffic, so it holds a lot of power.  What is a title tag?  Where can you find it?  What are some important title tag guidelines?  Find out the answers to these questions in today’s #whatiswednesday. What Is a Title Tag? A title tag is a little snippet […]

What Is A WordPress Plugin?

What is a wordpress plugin?  If you don’t know the answer to this question. keep reading.   Back when I started my web development business, adding a cool feature to a website was expensive and time consuming.   Today, building a fully functional website with a ton of bells and whistles can be super easy […]

The Many Faces Of The Twitter Star

A fist bump, a vote of agreement, a bookmark or “similar to a Facebook like.”   What exactly is the “favorite” function on Twitter and what should it be used for? Find out on today’s ‪#‎whatiswednesday‬. I bring this topic up because I had a client that wasn’t seeing a ton of engagement on Twitter. […]

Broadcasting Live, From a Phone Near You

The end of summer brought an internet sensation that had online marketing professionals buzzing with excitement.  Many are saying that this new app will “change the internet forever” and that it’s the beginning of “Web 3.0.”  What is it?  Find out on today’s #WhatIsWednesday. Live streaming video gives anyone with a smart phone the ability […]

What Is A Podcast?

what is a podcast?

When I was younger, I spent a lot of time sitting in the back of my dad’s car listening to talk-radio.  Politics and sports weren’t my first choice for entertainment to and from school, but I developed an affinity for talk radio during those years.  Since then, talk radio has evolved past the AM dial, […]

What Is Bounce Rate?

What Is Bounce Rate?

If you’ve taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for “bounce rate.” What is bounce rate and what does it mean for your online marketing? Let’s find out in today’s “What is Wednesday.” My kids would define bounce rate as how many times […]

The Google Zoo

Google SEO changes

I’m sure many of you are aware of search engine optimization, and how getting your website to show at the top of their results is an excellent way to drive traffic to your website. A lot of my customers who have done SEO in the past have a lot of concerns about a pack of […]

Have You Left A Trail For Your Website Visitors

What did Hansel and Gretel do to ensure they could find their way back home? They left a trail of bread crumbs! Have you left a trail of bread crumbs on your website? Do you need to? Find out in today’s ‪#‎whatiswednesday‬ Just like in the story, breadcrumbs offer visitors a way to trace their path […]

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