Posted by Lindsey Anderson

What did Hansel and Gretel do to ensure they could find their way back home? They left a trail of bread crumbs! Have you left a trail of bread crumbs on your website? Do you need to? Find out in today's ‪#‎whatiswednesday‬ Just like in the story, breadcrumbs offer visitors a way to trace their path back to where they came from on a website. You have seen them before, they are a trail of links toward the stop of the page that look like this: Home >> Products >> Shirts >> Red Shirts >> My

Posted by Lindsey Anderson

If you are running your own SEO campaign or have someone else doing it for you, then get ready for an important lesson that will increase your website traffic and conversion on today's "What Is Wednesday." A secret to Search Engine Optimization success is to make sure that you are using long-tail keywords. A long-tail keyword is a really specific term made of 3 - 6 words that someone is searching for. For Example: "Seattle Dentist" may be a highly competitive keyword but if you shoot for "sedation dentistry West Seattle" chances are anyone looking for

Posted by Lindsey Anderson

I won't waste your time expanding the acronyms or giving you the history. I'm just going to give you the answer. Follow these general rules when using images on the web: GIF - Use this guy if your image is animated. JPG (JPEG) - Use this on the web or if you need a smaller file size and you are okay with a lack of quality. If you have images or photos on your website, this is the perfect place for a JPG. However, if you need a transparent background instead of a big white block,