We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the
Make sure you layout the "Welcome Mat" for new visitors who see your site in Google results. Find out how on today's #whatiswednesday. A very important part of conversion and SEO is your website's title tag. The easiest way to find your title tag is to go to Google and type in the name of your company. The big link displaying your sites name is produced from some code on your webpage called the Title Tag. Title tags are really important for SEO but they can also convince a user to click on your site.
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important?
Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade Ingredients: Water Sugar Lemons Now, let’s say you have a page full of all of your other recipes involving
If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad.
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s #WhatIsWednesday. So… what is a Facebook Pixel? When installed on a
As you know, high-quality simple graphics can help you sell on social media and with your website. If you've attempted to create these simple graphics, I'm sure you've realized that creating these eye catching, professional looking simple graphics is easier said then done! Every time one of my clients tries to put something together on their own, they end up creating frustration, and very little else. Surprise! I have the FREE solution for you that can help you out in today's #WhatIsWednesday. Canva: The Secret To Simple Graphics Canva (www.canva.com) is an app that will improve
Need people to start coming to your website immediately? There is a way to do it, and it's today's topic for #whatiswednesday. A search-engine or social media campaign will drive traffic and sales, but it can be a long time before you see any results. If you are short on patience but not on the budget, then you can drive traffic to you immediately with Pay Per Click. PPC is an online marketing strategy that allows advertisers to pay a fee each time an ad or link is clicked vs. earning those visits organically. How
What is Triberr? Today I am going to talk about one of my favorite "finds" on the world wide web. One single social media site has connected me to a lot of folks, gotten me hundreds of retweets and increased my audience exponentially. You've probably never heard of it so it's the perfect topic for #WhatIsWednesday. The best way to describe Triberr (www.triberr.com) is as a blog amplification tool. The spirit of reciprocity is the number one rule here. The motto is: "I will share your content with my followers if you share mine. "
Would you like to know the best way to get somebody to do something on the internet? Tell them to do it. Ever bought something or signed up for something or joined something after visiting a website? Chances are it's because that website told you to do it. Is it really that simple? Yes, but you have to do it correctly. The question... "What Is A Call to Action?" The answer is in today's #WhatIsWednesday. What is a call to action? A call-to-action, sometimes called a (CTA) is an instruction or request directed to your target