I often tell my customers that evergreen content is a very important part of their website content strategy. The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation. What is evergreen content, and why is it such a crucial part of anybody's website content strategy? Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now. Examples of this type of content include product reviews, videos,
We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s #WhatIsWednesday. So… what is a Facebook Pixel? When installed on a
If you are running your own SEO campaign or have someone else doing it for you, then get ready for an important lesson that will increase your website traffic and conversion on today's "What Is Wednesday." A secret to Search Engine Optimization success is to make sure that you are using long-tail keywords. A long-tail keyword is a really specific term made of 3 - 6 words that someone is searching for. For Example: "Seattle Dentist" may be a highly competitive keyword but if you shoot for "sedation dentistry West Seattle" chances are anyone looking for
In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can't be in any public place and not see people staring at their device, flicking an index finger back and forth. It's no surprise then, that a marketing niche has evolved to capitalize on this staple of modern life. Find out more in today's #WhatIsWednesday. Mobile marketing is marketing to individuals
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important?
Have you ever shared content from blogs, industry publications, Tweets or Facebook posts with your customer or prospects? Well congratulations, I have a new official title for you – “Content Curator.” It’s an official title and something you should take seriously because it’s an important role in generating more traffic and leads to your website. It's today's #WhatIsWednesday. What is content curation? Similar to a museum curator whose duties are to obtain artifacts and exhibits and arrange them in a logical way for people to look at, your job as a content curator is to
Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade Ingredients: Water Sugar Lemons Now, let’s say you have a page full of all of your other recipes involving
Need people to start coming to your website immediately? There is a way to do it, and it's today's topic for #whatiswednesday. A search-engine or social media campaign will drive traffic and sales, but it can be a long time before you see any results. If you are short on patience but not on the budget, then you can drive traffic to you immediately with Pay Per Click. PPC is an online marketing strategy that allows advertisers to pay a fee each time an ad or link is clicked vs. earning those visits organically. How
If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad.