I often tell my customers that evergreen content is a very important part of their website content strategy. The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation. What is...
We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. “The F Pattern” is the topic for today’s #whatiswednesday....
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook...
If you are running your own SEO campaign or have someone else doing it for you, then get ready for an important lesson that will increase your website traffic and conversion on today’s “What Is Wednesday.” A secret to Search Engine...
In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can’t be in any public place...
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer...
