What if I told you that the Amazon Smart Speaker is the next frontier of digital marketing? I know some of you might be skeptical or overwhelmed by the thought of putting your content on yet another platform, but I’m here to tell you that you need to start using Smart Speakers for your marketing. I know you’re probably thinking about how you’re already using so many social media platforms, and on top of that you likely manage your website or your blog, but there’s a very good reason you want to add this to
As an entrepreneur, following other successful small businesses and experts is a great way to check in with the business world and also get more ideas for your small business or startup. Something that might be more of a challenge in your business might have been figured out by someone else. So maybe you've been doing some thinking, and you want to take a big step, but you're not sure what it would look like. If that's the case, let me introduce you to the Top 49 Small Businesses & Experts You Need to Follow. In
As a business owner myself, sometimes I get my inspiration from other business owners and entrepreneurs. At times, I might need their help, or I might connect with them to share ideas and see how other people are doing business. One of the worst feelings is getting stuck, and seeking advice and services from other entrepreneurs can really get you out of a slump and help solve some of your problems. So if you're feeling discouraged or stuck, you're in luck! I have compiled a list of 49 inspirational resources for small business owners just like you!
There are so many ways to get people to buy your products, and you're probably already trying quite a few. Maybe you're trying email marketing, opt-ins, Facebook lives, etc. However, when it comes to getting someone who has never heard of you from cold to close, these methods work, but they are slow. So I want to share with you the best method (that I use) for getting customers to buy from you! First, what do I mean by getting someone from cold to close? When someone is "cold," they don't trust you quite yet.
Everyone I know these days is busy, and being a working professional is no different. Between our personal lives and managing our work, there never seems to be enough time. So when it comes to spending time enriching yourself and your business, you want to cut straight to the chase. You don't want to waste your time, which is why I've compiled a list packed full of books that are guaranteed to be worth it. In my list of 49 Must-Read Books for Empowered Professionals, you will find a variety of helpful books for your
A lot of the time, when we think about our brand voice, we put it last on our priority list, or we think, “Oh, it’ll just happen on its own.” But putting time into developing your brand voice is what can differentiate you from the competition. People often shy away from this topic because when we think of “a voice,” it’s a very abstract concept. It’s unique for everyone, not always something easy to define, and kind of squishy. So why do we have to spend our time on it? Having a distinct voice among
In the wide world of business, so much emphasis is put on what’s “Bigger.” It's good to have a large, successful business, of course, but no business becomes the company of your dreams overnight. Everyone starts somewhere. Maybe you're in the early stages of building your business—you've worked hard, stayed dedicated, and you know there's a vibrant market out there just waiting for your great idea! However, you may not be sure where to go from here; hard work and passion got you this far and will carry you even further, but maybe you're looking
Here at my company, Traffic and Leads, my team and I are experts on digital marketing, and we also know all the secrets to get more sales. So, what is the difference between a good idea and a good idea that makes sales? There are three fundamental aspects to getting sales; I call it the Sales Stool. The first leg of the stool, one that I see many entrepreneurs miss, is audience. Many people miss out on narrowing their audience because they feel their service or product could be useful to almost anyone, but driving
As an expert in digital marketing, I’m here to tell you that there is a way to utilize the power of Facebook groups for marketing that won’t drain you of your time and energy. Many marketing gurus will tell you the same thing: Facebook is not dead, and you can use Facebook groups for marketing yourself and your business in a way that will turn a profit. What’s the downside? It takes a lot of time. But it doesn’t have to. Let me introduce you to The Show Yourself Method! To get the most out
When it comes to your business or start-up, there is no end to the list of all the things that need to get done. Owning a business is a little bit like having a baby; it’s a 24/7 job. And some of us have babies, or we want just a little bit of personal time to ourselves. If we can trust someone else to do some tasks like marketing, or organizing your taxes, it can be a godsend. But you can’t just trust anyone with your business. Since your business is your baby, it’s crucial