When you work in a world that’s fast-paced and constantly changing, it’s hard not to think about what the future of digital marketing can hold. Trends come and go in an instant, and making sure that we’re always looking ahead can ensure that we don’t get lost in the transitional phase of things getting renewed. Things still fade in and out—for instance, though click-through rates are lowering by the second, cold emailing is still a foolproof tactic that marketers can fall back on in order to reach out to these new and undiscovered leads. However,
Webinars are one of the best ways for marketers and business owners to get their message about a specific topic across to their audience. In comparison to articles or quick videos, webinars give digital marketers the time, space, and energy to talk about what they need to in-depth and without sparing any expense. That’s why when going forward into a new year, it’s important for us to know what the best webinar platforms are and the kinds of software we should be using to make sure that the webinars we’re hosting provide high-quality audio and
So, your clothes are the fashion du jour, but you want to know how to take what you have to the next level. You want a long-lasting brand that people actually recognize nationally or intercontinentally, a brand they're willing to spend their hard-earned cash on, from season to season. Well, let’s discuss how to turn your clothing line into a clothing business by use of effective marketing. Advertisements Good old-fashioned advertisements work every time. You’ll have to pay to play, so to speak. But, this is your business, after all. If you’re serious about it,
So you've started a business, and you're looking for a change. Maybe things aren't working out the way you expected. Maybe you feel like you've plateaued. Maybe you're doing great and just want to push yourself even further—a little help always goes a long way, right? In any case, congratulations! If you're looking for help growing your business you've come to the right place. The internet is an expansive landscape full of resources to help you expand your business. Searching for them on your own could take days, months, even years! But perhaps you're too
Vin Clancy is our special guest on today's episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of the internet. Let’s get started! Click here to listen to this episode!
A priority of small business is staying true to your brand and aesthetic. As an entrepreneur, you know how to cater to your niche audience. So when it comes to finding resources for your business, it's essential to know the people you're working with align with what you're already doing! So many services are created and intended for massive brands and larger corporations, that looking for something that suits a small business can be challenging to track down. Thankfully, I've done that work for you. I've found 40 great small business resources that can help
With every passing year, the list of credentials that falls under the digital marketing title expands more and more, giving us more to learn, and more to do. With that knowledge, however, comes the need to keep up with current events, and making sure that we’re staying on top of things as they progress. The online highway is quick—it changes, constantly, and often affects the way we do our job. With social media on the rise and mobile features being higher and higher on the list of priorities, it’s hard to make sure that everything
There's really only one question you need to ask yourself to see if you're going to have an awesome 2019: are you going to keep doing the same things you did in 2018, or are you going to bust out of your comfort zone and take some risks to step it up? If you don't step it up, then you're going to be faced with this question at the end of 2019, and your answer is going to be the same. Yikes!
It's a tradition around our house that sometime during December before the big guy brings a slew of new "stuff", the family works together, and we play a game called... "Keep or Toss." I spent yesterday torturing my kiddos with this game. I sorted through toys, stuffies, artwork, and games and asked my three kids at least 100 times the simple question... "Keep or Toss?" I am sure you've asked yourself this same question with a digital marketing strategy that is under-performing or not performing at all! Should you simply Kkkkeeeeeep Going (as I say
How many times have you put off starting something, only to realize that the task was relatively easy once you finally got off your butt and got started? In chemistry, the amount of energy it takes to actually start something is called activation energy, and I'm sure you can agree that for some tasks, trying to muster up this activation energy seems downright impossible. Continuing with my little chemistry analogy, there is something that can help decrease the amount of activation energy it takes for a reaction to occur. You simply have to introduce a