Posted by Lindsey Anderson

The budding business of coaching and consulting is quickly on the rise, but the question still remains: how do we effectively gain a market as a coach? More importantly, how do we get clients as a life coach? Online marketing works in many ways, but the advertisement process is done differently for a singular person as opposed to a small or large business. Making sure we reach our specific target audience is important when trying to build a name for ourselves. Luckily, that’s where Justin Devonshire comes in. The owner of the amazing Expert-Business blog,

Posted by Lindsey Anderson

When it comes to advertising campaigns for nationwide and international campaigns, most digital marketers know what to expect and how to run the show. However, when the targeted audience gets smaller, knowing how to get their attention and turn them into clients can be a little trickier. Brick and mortar businesses have been working hard for years to maintain a steady flow of reliable and constant customers, and knowing which local business marketing strategies work the best in order to get foot traffic in the door on a constant basis is important when you’re a

Posted by Lindsey Anderson

Backlinks are a necessity when it comes to ranking high in search engines and generating profitable traffic for your site and your business. The question is, however, how to get quality backlinks without losing money, or having Google punish you for using sites that aren’t exactly well trusted. Avoiding black hat techniques can be hard if you don’t know where to go, but luckily, we’ve got a solution for your problems. Chirag Kulkarni, an SEO expert that works with the Taco Agency, says there are two easy ways for you to get the backlinks you’re

Posted by Lindsey Anderson

We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study

Posted by Lindsey Anderson

Let’s get hypothetical and say you’re any kind of coach looking to start a business based on your specialized knowledge. What kind of coach are you? Are you a business coach? A life coach? A parenting coach? A tennis coach? There are a million types of coaches out there, each with something unique to offer, but at the end of the day, it’s YOUR special knowledge that you’re selling.  But how do you monetize something like that? As it turns out, there’s no end to the ways you can pull it off. There's one-on-one coaching,

Posted by Lindsey Anderson

Here I am in 1980-something, washing dishes at Grandma Anderson’s house. Wanna know what’s blaring outta that old radio built into the wall? That’d be the most listened-to voice in America, Paul Harvey. Each weekday that I’d be there for a visit, Grandma and Grandpa would carefully watch the old fashioned schoolhouse clock that hung above the kitchen table. At precisely 11:30, Grandma would assign us busy work so we’d be quiet while she and Grandpa busted out some Paul. I remember, even as a kid, being wrapped up in one of the stories he

Posted by Lindsey Anderson

Building businesses from the ground up takes a lot of hard work and elbow grease. From planning to launch, every step is its own carefully looked at the process. The very same can and should be said for creating an eCommerce store. However, what’s the best way to go about starting that process? How exactly do we plan from the ground up when the store itself exists online? How to start a successful online store becomes a little easier when you’ve got a step-by-step process to follow, and luckily, we’ve got the expert on the

Posted by Lindsey Anderson

Marketing, in general, is a multi-step process that requires our hard work and dedication to see things through to completion. We know this, we’ve practiced it, and we’re still tinkering with the very best ways to achieve the results we want. However, with all the focus we put on marketing, have we been ignoring something just as important all along? Cold market prospecting is half of the successful equation, and learning how to utilize the power of prospecting to your advantage will certainly give you the leg up you’re looking for in terms of generating

Posted by Lindsey Anderson

Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a

Posted by Lindsey Anderson

Happy Thanksgiving, everyone!  My family and I love Thanksgiving.  My kids love it because it kicks off the final countdown to the avalanche of presents they will soon receive.  My husband loves it because he gets to consume an obscene amount of his favorite foods.  I love it because it’s a day that reminds me to pause and think of what I’m thankful for in my life.  With that in mind, while you’re taking a break from preparing an epic feast, or watching an exciting football game, or pouring through the stack of ads for