Posted by Lindsey Anderson

You want to know how to market your online business, and you want to know how you can use webinars to do it. Good news–you've come to the right place! Webinars are a medium that's overlooked far too frequently. These things have a ton of uses, and can be a key part in your marketing process. They build trust, which alone makes them a worthy product, as well as a direct method of getting leads for your business. Most importantly, webinars make your audience curious. Curiosity is a bit like a yawn that just won't

Posted by Lindsey Anderson

Do you feel too busy and overwhelmed to know which online marketing strategy is going to help your small business grow? Do you understand the importance of online marketing, but implementing your own strategy keeps getting pushed to the back-burner because you just aren’t sure what tactics to focus on or what methods are going to be successful? This is normal. Webinars, launches, social media, videos, email marketing, landing pages, irresistible offers, Facebook ads... the possibilities seem to be endless and it’s overwhelming! How many times are you going to have the will to try

Posted by Lindsey Anderson

Depending on who you ask, social media is either a dead-end for B2B lead generation or a fruit ripe for the picking. Can you really generate leads for your business via social media, or is it a waste of your valuable time? B2B lead generation via social media is a bit of a hot topic - some people swear by it, others say it's totally useless. But there are specific approaches to social media that make it, not only viable for B2B, but essential. Using social media to generate leads for your business is not

Posted by Lindsey Anderson

Every business wants more visitors to their blog, whether you're a big-name company or just starting out on your business journey. Finding out how to get traffic to your blog naturally is one of the biggest challenges you'll face. Your content may be solid, but often you'll find that the “build it and they will come” adage isn't panning out. It turns out that, in order to attract the “they” in “they will come”, you first have to define who “they” are. This can be done with a little thing called “marketing personas”. Who are

Posted by Lindsey Anderson

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To

Posted by Lindsey Anderson

Being an Internet Marketer, I get pretty excited to see a new shopping cart system that promises an easy setup and simple checkout process.   Enter Samcart and the reason for this Samcart review.  I assume you're looking for the perfect solution for ecommerce just like me.   When looking for a shopping cart,  it’s not enough to be selling the right product to the right audience, you have to provide the user with the best shopping experience. The goal is not just to allow a customer to purchase a product, but for them to

Posted by Lindsey Anderson

If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad.

Posted by Lindsey Anderson

What scary things keep you up at night as a small business owner? Everybody has frightening marketing tasks lurking under their bed, and rather than face those terrors, many of us lie there, covers pulled up tight under our chin, paralyzed with fear. This Halloween, I want us all to shine a flashlight under our bed, see that there is nothing to be afraid of, and master then 7 terrifying things you must do to achieve small business success. 1.  The Ancient Vampire A lot of people feel like popular social media sites are the domain

Posted by Lindsey Anderson

How much does SEO cost? “What can you expect to pay for a trustworthy SEO firm?” is a popular question among many business owners. Finding a sustainable and reliable partnership can be tricky, especially with cost versus effectiveness added into the mix. However, doing your research into making sure the outcome is worth the price pays off in the end—literally. Before we dive into the realm of specifics, let me first talk about a technique I’ve developed that’ll help your hunt for how much does SEO cost and benefit your business in the end. It’s

Posted by Lindsey Anderson

Taking your relationship with your customers to the next level. If you are a small business or entrepreneur who is utilizing the power of social media, then you know what an amazing tool it is to attract and retain customers and clients.  You might be pretty satisfied with the fans you’ve acquired using these platforms, but take a second look and ask yourself, are these relationships everything they can be?  Maybe it’s time to take these relationships to the next level. I know, a lot of you are thinking, “what next level?"  My customers have stated