Need people to start coming to your website immediately? There is a way to do it, and it's today's topic for #whatiswednesday. A search-engine or social media campaign will drive traffic and sales, but it can be a long time before you see any results. If you are short on patience but not on the budget, then you can drive traffic to you immediately with Pay Per Click. PPC is an online marketing strategy that allows advertisers to pay a fee each time an ad or link is clicked vs. earning those visits organically. How
What is Triberr? Today I am going to talk about one of my favorite "finds" on the world wide web. One single social media site has connected me to a lot of folks, gotten me hundreds of retweets and increased my audience exponentially. You've probably never heard of it so it's the perfect topic for #WhatIsWednesday. The best way to describe Triberr (www.triberr.com) is as a blog amplification tool. The spirit of reciprocity is the number one rule here. The motto is: "I will share your content with my followers if you share mine. "
Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential. Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis. That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be done about it? In the case of my client, he used some “hot words” in his Facebook
I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she'd have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn't ask to hear from her, it would do her very little good. It may produce a few sales initially, but overall her list quality would suffer and they would never
Happy Thanksgiving, everyone! My family and I love Thanksgiving. My kids love it because it kicks off the final countdown to the avalanche of presents they will soon receive. My husband loves it because he gets to consume an obscene amount of his favorite foods. I love it because it’s a day that reminds me to pause and think of what I’m thankful for in my life. With that in mind, while you’re taking a break from preparing an epic feast, or watching an exciting football game, or pouring through the stack of ads for
This week my friend, Nicholas Scalice and I, had a great conversation on his Inbound Unboxed Podcast. Nicholas and I met on Triberr and we have a lot in common. Nicholas and I both run online marketing companies, we both started a podcast this week and we both understand the power of inbound marketing and how it can produce boat loads of targeted website traffic. Check in on this episode to hear us "geek-out" over the latest and greatest inbound marketing strategies. In this episode we covered targeted website traffic tools for inbound marketers including the
Want to know the online marketing strategy basics? I had a great interview with Mr. Nile Nickle of the Social Media Business Hour podcast where we discussed all the ways small business owners can start driving traffic and leads to their website. Nile's favorite topic is social media marketing so we spent the first part of the showing discussing how social media may be the cornerstone to generating the best kind of traffic and leads to your website. We followed up with discussing websites and landing pages. Websites and landing pages are not the same thing. If
I get asked this question a lot: "Which social media platform should I be using to advertise my small business?" The easy answer is, find out where your customers are and be on that social media platform. The other easy answer is Facebook. I have yet to find a demographic that I can't find on Facebook. Want to know more about Twitter, Pinterest, Instagram and LinkedIn. I detail it all in this video and answer the question of what is the best social media platform for small business.
Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business. It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work. Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS