Posted by Lindsey Anderson

Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out a journey to their solution. I have lots of places to go when looking for inspiration for a white paper title for myself or my clients. Today I’ll give you my top 5. 1) The White Paper Title Formula Typically

Posted by Lindsey Anderson

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address?  E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask?  A white paper! Ok, I actually felt many of you roll your eyes, and I know that even the

Posted by Lindsey Anderson

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the

Posted by Lindsey Anderson

It's important for all small businesses find importance in growing an email list.  Did you know it can be a lot like gardening? After moving to Portland last year, I decided it was time to finally take after my mother, and grow a beautiful garden.  In the past, I’ve been known to have a bit of a “black thumb,” finding a way to instantly kill any plant that I touched. Well, that’s over now!  I’m in Portland, where my husband informs me that “things just grow,” so it’s time to plant! As I’m digging in the

Posted by Lindsey Anderson

Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the "Miss Russet" pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself.  (No, I didn't just make up the Miss Russet Pageant, it's real.)  When, in the popularity contest that is Search Engine Optimization, I'm here to tell you that my mom was wrong.  You can vote for yourself, and Google will actually reward you

Posted by Lindsey Anderson

Is your website conversion rate low?  Ask yourself these 9 questions about your website.  The answers will improve your website conversion rate. 1.  Do users have to search for your contact information?  This is one of the main things your website visitors are searching for. 2.  Is your website easy to use on a mobile device?  A great deal of website visitors are using a mobile device.  Don't lose these visitors because your site isn't mobile friendly. 3.  Does your website have a fresh look?  There are lots of ways to have a professional looking website

Posted by Lindsey Anderson

Are you ready to dive into a new web design or development project? In this video, I cover a few things you should consider before pulling the trigger on hiring a new web developer. 3 Things You Should Do Before You Hire A Web Developer 1. Call around and talk with a few different web developers to make sure you have a similar communication pattern. We all have different types of people we mesh with, make sure you like speaking with your web developer and they make you feel comfortable. 2. Ask for a resume

Posted by Lindsey Anderson

Taking your relationship with your customers to the next level. If you are a small business or entrepreneur who is utilizing the power of social media, then you know what an amazing tool it is to attract and retain customers and clients.  You might be pretty satisfied with the fans you’ve acquired using these platforms, but take a second look and ask yourself, are these relationships everything they can be?  Maybe it’s time to take these relationships to the next level. I know, a lot of you are thinking, “what next level?"  My customers have stated

Posted by Lindsey Anderson

Traffic Generation Strategies, The most recent stop on my podcast circuit brought me to the Marketing Access Pass Show to share more secrets from my Traffic and Leads bag of goodies. We got into some of the nitty gritty details any blogger and content writer is going to want to utilize to get the most reach and exposure from his or her hard-crafted work. I also hoped to impress upon the businesses that don't yet use a blog, to consider this as a solid option for traffic generation strategies and leads to their site. All