So, you're a website master! You've got your opt-in, you've got your pop-up. So now what? Nurture, nurture, nurture! Don't just send them their free PDF and forget about them! You need a follow up email sequence. Now, I know a few of you are probably wondering "how do I do that?" So, I made this handy little video where I share an example of a Traffic and Leads certified follow up email sequence! And don't worry, you can totally steal it!
We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the
Make sure you layout the "Welcome Mat" for new visitors who see your site in Google results. Find out how on today's #whatiswednesday. A very important part of conversion and SEO is your website's title tag. The easiest way to find your title tag is to go to Google and type in the name of your company. The big link displaying your sites name is produced from some code on your webpage called the Title Tag. Title tags are really important for SEO but they can also convince a user to click on your site.
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important?
Welcome back to another riveting edition of #whatiswednesday! This week, we are going to tackle Anchor Texts. What is that, you might ask? It’s really not so complicated. All anchor text is, is text on the page that links to another page. For example, let’s say you have a cooking blog and you are showing someone how to make lemonade (let’s keep it simple). So, you might have this text on your page: Super Delicious Lemonade Ingredients: Water Sugar Lemons Now, let’s say you have a page full of all of your other recipes involving
Hey everybody! I was recently asked by Laura Steward to be featured on her show, It’s All About the Questions! We had a great chat all about how to light up your internet marketing presence! Before we got deep into strategies, Laura asked how I got the name, One-Click Lindsey! I shared with her a fun story about when I worked for a Chiropractor and how the name was given to me! It has been a great, memorable name that has been excellent for marketing! It is more catchy than just my name! We then
If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad.
If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s #WhatIsWednesday. So… what is a Facebook Pixel? When installed on a
Hey everybody! I was recently asked to chat with Tim Melanson of Work at Home Rockstars! Tim is a web developer and a musician who has been self-employed for 15 years! Tim strives to help others to be successful with their work at home endeavors by sharing great tips and resources to educate and encourage them along their path! It was fun to chat with him! Here is how the show went down! I told Tim how I first became self employed as a Work at Home Rockstar after working at a mind-numbingly boring nuclear
Hey everybody! I recently was featured on “The Twelve Minute Convos” podcast with Engel Jones. Engel is trying to reach a goal to create a Guinness World Record for the most podcast interviews in three months. He interviews people who he believes to be “Champions” and is shooting for 1,509 podcasts in 3 months. Engel and I discussed my talent for being a good online marketer and how it’s a lot more than building opt-ins and webpages. We talked about who I learned online marketing from. I told him I have lots of mentors, like