Is Your Website Content Strategy Seasonal?
I often tell my customers that evergreen content is a very important part of their website content strategy. The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation. What is evergreen content, and why is it such a crucial part of […]
White Paper Title Fight – 5 Sources of Inspiration for Your White Paper Title
Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out […]
A Lead Magnet – The Law of Attraction
When you start to get serious about online marketing, you will start hearing the phrase “lead magnet.” It is an essential tool in your web marketing arsenal. Find out more about this tool on today’s‪#‎WhatIsWednesday‬. A lead magnet is something you are willing to give your website visitors in return for their information (name, email […]
How to Blend Online and Offline Marketing Effectively
Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I’m here to convince you that online and offline marketing work best when paired together. Not only that, but I’m going to give you tips and tricks to get you started. For too long, online […]
The Sharkprenuer Podcast Seth Greene Interviews Lindsey Anderson
In this podcast, where SharkPreneurs are interviewed, I shared how I started out selling lemonade stands. Aside from that, I was running a babysitters club. I was not much of a babysitter, so I got a group of willing babysitters then I connected them to actual clients. From the babysitters club, I ventured into the […]
The Crow & The Pitcher
Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn. But Crow wanted more. He could grow more corn, but to sell it he had to reach out to people outside of his small town. It was time for Crow to take […]
Importance of Website Popups: How to Change ‘Annoying’ Website Features into Likable Ones
We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you’ll see pages and pages of strategies for visitors to avoid […]
Does your site get an “A” for having an “F”?
We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. “The F Pattern” is the topic for today’s #whatiswednesday. When most users read on the web they scan it in an […]
Prepare to be Impressed by WordPress
What Is WordPress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS. Not a very realistic solution for most small business owners! This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even […]
Top 10 Mistakes Specialists Make on Their Websites
If you own or manage a business in this day and age, you’ve probably got a website where your potential and active customers can gather information about your business and determine whether they’re interested in seeking out your practice. However, one website is not necessarily equal to another, and if you find that one of […]
