Web Strategies: Sailing To Success Podcast

Web Strategies Sailing To Success Podcast

Hey everyone!  The Sailing to Success podcast recently invited me to speak on their show, and of course, I was only too happy to oblige. Their podcast is all about helping emerging entrepreneurs grow their business, which as you know, just happens to be my passion and number one expertise. Let’s just say it was a […]

Is Your Website Content Strategy Seasonal?

I often tell my customers that evergreen content is a very important part of their website content strategy.  The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation.  What is evergreen content, and why is it such a crucial part of […]

The Crow & The Pitcher

Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn.  But Crow wanted more.  He could grow more corn, but to sell it he had to reach out to people outside of his small town.  It was time for Crow to take […]

Does your site get an “A” for having an “F”?

Website Conversion: Does your site get an "A" for having an "F"?

We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. “The F Pattern” is the topic for today’s #whatiswednesday. When most users read on the web they scan it in an […]

Prepare to be Impressed by WordPress

What Is WordPress

What Is WordPress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS.  Not a very realistic solution for most small business owners!  This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even […]

How to Blend Online and Offline Marketing Effectively

Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I’m here to convince you that online and offline marketing work best when paired together. Not only that, but I’m going to give you tips and tricks to get you started. For too long, online […]

Top 10 Mistakes Specialists Make on Their Websites

website mistakes specialists make

If you own or manage a business in this day and age, you’ve probably got a website where your potential and active customers can gather information about your business and determine whether they’re interested in seeking out your practice. However, one website is not necessarily equal to another, and if you find that one of […]