Getting to the top or the page in search engines is one of the most important things you can do to drive traffic to your website. And what is one of the most important things you can do to achieve this goal? Find out in today's "What Is Wednesday." Let's talk about Link Building. Google, and other search engines, tend to rank pages higher in search results based on the number of quality links to those pages. The people that develop these search engines have found that this was a really powerful way to know
Want to know some "Killer" website lead generation strategies? Listen to this conversation Miss Fabienne Raphael and I had on her Marketing To Crush Your Competitors Podcast. A few website lead generation strategies that were discussed during this podcast: 1. Your website should be pretty and professional. 2. Your website should be mobile responsive. 3. Always have a call to action on your website. What are your users supposed to do when they get there? 4. Start email marketing. 5. Deliver high quality content to those on your email list. 6. Stay consistent with
Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who don’t have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost? What if I
A great title tag can generate more website traffic, so it holds a lot of power. What is a title tag? Where can you find it? What are some important title tag guidelines? Find out the answers to these questions in today’s #whatiswednesday. What Is a Title Tag? A title tag is a little snippet of code in the header of all of your web pages that tells the search engines and your website visitors what your page is about. If you look at the HTML source of a webpage, the title tag is contained
I get asked this question a lot: "Which social media platform should I be using to advertise my small business?" The easy answer is, find out where your customers are and be on that social media platform. The other easy answer is Facebook. I have yet to find a demographic that I can't find on Facebook. Want to know more about Twitter, Pinterest, Instagram and LinkedIn. I detail it all in this video and answer the question of what is the best social media platform for small business.
The end of summer brought an internet sensation that had online marketing professionals buzzing with excitement. Many are saying that this new app will "change the internet forever" and that it's the beginning of "Web 3.0." What is it? Find out on today's #WhatIsWednesday. Live streaming video gives anyone with a smart phone the ability to broadcast a video of themselves, live over the internet. This ability has been around for a while, but when Twitter purchased the live video streaming app, "Periscope", this year, all my internet marketing friends were eager to jump on
We've talked a lot about how to gather emails for a mailing list. Today I want to chat about what to put in a newsletter each week so you can keep your subscribers active. What to put in a newsletter: 1. Blog Post - Highlight your latest blog post or piece of content that your audience would enjoy. This is a great thing to put in a newsletter. Give your audience a sneak peak of the content with a link back to your site to drive traffic. 2. Don't Be So Formal - Envision writing an
Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business. It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work. Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS
Have you ever heard those "lifestyle stories" of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You're probably thinking they are living the good live because they've turned over the day-to-day operation of drumming up sales to an employee, but that's not always the case. Find out more on today's #WhatIsWednesday. This secret weapon goes by a lot of names: drip email campaigns, marketing automation, life-cycle emails, auto responders and automated email campaign. For today, I’ll stick with my favorite, drip email campaign. I like "drip email" because
I was recently interviewed by Miss Rosemary Nickel on her super supportive Motivating Other Mom's Podcast. I had such a great time on this podcast because we were able to discuss one of my favorite topics, the challenges of running a successful business & caring for my two little cherubs. Listen in as Rosemary and I discuss back taxes, housekeeping and email marketing.