Posted by Lindsey Anderson

If you have a business, you need people to know about it, and with the internet that's easier to do now more than ever! Social media and e-mail marketing are amazing tools at your disposal, but one of your number one goals should be getting listed on search engines. Before you hire an SEO company or attempt to do some SEOing on your own, be sure you know the different options available to you. You might not have to work as hard as you think to help people find your business! 1) Organic SEO Results

Posted by Lindsey Anderson

The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn't surprise you when I say it is the single most important aspect of your landing page!  It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to have people not sign up because of something you missed on the Opt-In.  Watch this video to make sure you have done all you can to scoop up as many e-mails as possible!   Headline - Why should people opt

Posted by Lindsey Anderson

I often tell my customers that evergreen content is a very important part of their website content strategy.  The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation.  What is evergreen content, and why is it such a crucial part of anybody's website content strategy?  Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now.  Examples of this type of content include product reviews, videos,

Posted by Lindsey Anderson

Congratulations! You have successfully driven traffic to your website and got your website visitors to make that "one-click."  They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.

Posted by Lindsey Anderson

Poor Willy Loman, if he had known about inbound marketing, I think his story would have been a much happier one! Outbound marketing is a tough life. Going door-to-door, cold-calling (my least favorite), direct mail, trade-shows, advertisements on radio, television and newspapers; all of these can be enough to drive any salesman a little crazy. What is the difference between inbound and outbound marketing? Find out in today's #WhatIsWednesday. The difference between inbound and outbound marketing is all right there in the name. Coined by Hubspot, inbound marketing is promoting your company through really useful

Posted by Lindsey Anderson

Hot or Not website, does your pass the test? Don't judge a book by its cover. It’s an age-old saying, meant for us to think and perceive things beyond their exterior without prior judgment based solely on looks alone. It holds true, even in today’s age. However, like it or not, seemingly superficial standards are still very much in play, especially in the technological world. People may be drawn to a website due to content, but they'll be critical of it once getting there. Visitors will quickly attempt to decide if this is a “hot or

Posted by Lindsey Anderson

You've heard me say it time and again that opt in email marketing is the most important thing you can do to grow your business.  An important part of growing that email list is requiring users to opt in.  They give you their email address and you give them a free offer like a white paper or video series full of amazing value.  Well growing your email list is easier said than done.  Watch this video for the number one reason people aren't opting into your list.

Posted by Lindsey Anderson

I've mentioned before how important a good email list is for your business.  Every email that gets added to your list is bright sparkle rising up out of the sand as you pan for gold.  It makes sense to scoop up every sparkle you see then, right?  Well, a double opt-in is a process for making a user work just a little bit harder before they can be added to your mailing list.  Why you want to do that will be explained in today's #whatiswednesday. A double opt-in is a vey popular process for collecting

Posted by Lindsey Anderson

Want to drive more traffic to your website and you don't want to hire an expensive SEO firm?  Let me tell you the ONE thing you can do to generate high quality website traffic.  Write.  Good.  Content. Search-engines LOVE lots and lots of GOOD content!  Why is that?  Because good content is what your CUSTOMERS are going to love!  And search engines want to keep directing people to good sites to stay relevant!  So, now that you quiver is loaded up with the perfect collection of keywords, it’s time to start using them to create

Posted by Lindsey Anderson

If you've taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for "bounce rate." What is bounce rate and what does it mean for your online marketing? Let's find out in today's "What is Wednesday." My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off?