Iron Triangle of Digital Marketing Success

Posted by Lindsey Anderson

In a perfect world, many often think that they can achieve digital marketing success in a quick and easy way. They assume that they can get high-quality results, they think that those results can come quickly, and they think that they can achieve these results on a low-cost budget that won’t send them into the deep end of debt. Unfortunately, we don’t live in a perfect world, and in the end, you’ll have to choose which two things you’ll want to prioritize for your long term digital marketing success. The Iron Triangle of Marketing is
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Weebly Free Plan Review: How to Use Weebly’s Free Service to Design Your Website

Posted by Lindsey Anderson

When creating and designing a website, the task of making things look neat and appealing can seem very overwhelming, especially to those without HTML experience. Luckily for you, there’s a method to use where you can create a professional and easy-to-read site for free, using the service Weebly.com. First: The CLICK Technique, and How It Affects Your Weebly Site The CLICK Technique is a five step process I’ve come up with through years of trial and error, and it’s a proven success to any marketing team looking to make their mark on their audiences. Each
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Content Upgrade – Increase Your Opt-In Rate

Posted by Lindsey Anderson

The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's.  When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped.  Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars?  Watch the video below: Transcript
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Facebook Live Tips: The LIVE Challenge Method

Posted by Lindsey Anderson

If you’re a digital marketer, then you have to know that the power of marketing is coming from Facebook Live. Video marketing has skyrocketed over the last several months, and one of the best ways to connect with your audience is through the power of Facebook Live. However, there are a lot of misconceptions when it comes to how you should be using Facebook Live, and in the end, these fake strategies end up hurting you more than helping you. That’s why the best Facebook Live tips come from people who’ve been using this method
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Digital Marketing Tips That Actually Work

Posted by Lindsey Anderson

I’ve been in business for twelve years generating traffic and leads, and here at my company Traffic and Leads we are really, really good at helping our clients with digital marketing. With my team of ten people, I’ve been able to help a myriad of different kinds of clients: online sales, business coaches, bricks and mortar, etc. But if I had to pin it down, I’d say my marketing superpower is using someone’s content to generate quality traffic and leads that get them paying clients! If you’re willing to make the content (online videos, blog
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Posted by Lindsey Anderson

When it comes to using Facebook for your advertising needs, there’s a bit of a mystery around the Facebook Advertising Myth. People often think that they can find the perfect ad, the perfect sequence, and rake in the benefits without any hard work. They’re told this by people who follow a practice called BRO Marketing, which confuses people into thinking that there’s not much work that goes into the marketing process. BRO Marketing, which stands for boiler room marketing, is something that is popular among the entrepreneurial field of digital marketing. It follows the notion
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How to Build a Strong Digital Marketing Foundation

Posted by Lindsey Anderson

When you exist in the world of online business, the number one thing you need to have is a strong digital marketing foundation. If you hit the ground running without anything to support yourself or your business, then you’ll find yourself at a loss when it comes to finding success. Luckily, it’s easier to succeed than you think! You don’t always need to go at it alone; in fact, reaching out to experts in the field who are willing to work with you is something that’s well worth the risk and the payoff. Making sure
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The Secret Ingredient: Building Trust And Credibility in Business

Posted by Lindsey Anderson

I’ve been talking about this for a little bit now, but it certainly bears worth repeating: building trust and credibility is one of the best ways you can find success with your clients. Customers are more willing to take their business to people they know they can trust, and making sure that you’re available and accessible when it comes to that is imperative in your long term marketing success. However, building trust and credibility can be an easier said than done situation. Being able to be trustworthy means that you have to care about more
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Beat the Bushes Marketing Technique

Posted by Lindsey Anderson

Digital marketing is often a world that doesn’t think about social settings, and the idea that in order to succeed, we should beat the bushes. Instead, people often pressure you about the numbers, and how you’re going to reach your next sales goal. The people you meet are consumers, and thinking of them as such is what you need to be doing in order to get from one successful transaction to another. That’s successful digital marketing, and that’s all that matters. It’s not safe to say that’s entirely wrong, but it’s a bold assumption that
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How to Develop Trust Through Digital Marketing

Posted by Lindsey Anderson

Though it may be hard to believe, being able to develop trust through digital marketing isn’t always as easy as it could be. As personable as I can be—and trust me, I’m a nice person—the moment the word ‘marketer’ leaves my mouth, people instantly become wary of my entire personality. We know that being a marketer requires a level of being able to sell to people, sometimes products they don’t think they need until we explain to them just how easier we can make their lives if they just give us a chance. However, using
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