Posted by Lindsey Anderson

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why

Posted by Lindsey Anderson

When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads

Posted by Lindsey Anderson

You worked hard to get people to "like" your Facebook Page.  Now follow these rules to make sure you they don't change their mind. 1) Use proper punctuation, grammar and spelling.  You want to look professional, so don't type like you're writing a text. 2) Do not cause or get involved with any drama.  Before you post something on your business page, ask your self, "Would I say this to my client in a face-to-face meeting?"  if the answer is "no" then don't post it on Facebook. 3) Always be positive and nice when responding to fans

Posted by Lindsey Anderson

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the

Posted by Lindsey Anderson

When dabbling in the world of online media marketing, you have to make sure you’re keeping up with all the trends as best you can. After all, using an older method for something that’s constantly evolving and shifting won’t get the job done the way it should, and missing out on quality traffic and leads isn’t worth it. Staying on top of social media trends is the key to your success. However, with Facebook on track to change the way its algorithm works, what can we do to evolve around these new Facebook news feed

Posted by Lindsey Anderson

Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential.  Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis.  That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be done about it?  In the case of my client, he used some “hot words” in his Facebook

Posted by Lindsey Anderson

As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first

Posted by Lindsey Anderson

Facebook has revolutionized the way that people in business conduct their online marketing. Of course, other social media sites have contributed in their own ways, but none of them can truly hold a candle to the powerful juggernaut that is Facebook. However, we need to make sure that we’re utilizing that power in the best ways possible. What should we be doing to ensure that our Facebook online marketing is the most effective it can be? Lucky for you, I’ve got just the answer! After garnering years of experience with online marketing, I’ve figured out

Posted by Lindsey Anderson

Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered "no", then this is the first time you've read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to convert the traffic into leads. But is a landing page the best way to go? Facebook says

Posted by Lindsey Anderson

Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who don’t have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost? What if I