Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who don’t have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost?
What if I could tell you that the way you feel—the fears and the worries—are based on rumors? It’s true! While you can pay more money than necessary for prime Facebook advertisements, the truth is that base prices can start as low as $0.16 a day. Way, way under a dollar to get your name out there on the juggernaut that is Facebook!
Now, the question at the core of this debacle is, why choose Facebook? We know the power of social media can change the course of even the smallest online bubbles, but the weight Facebook holds is something you can and should harness for the betterment of your business. For starters, Facebook advertisements can get extremely specific with the demographics you want to reach; it can start and base things on common interests, race, age, and so much more.
The CLICK Technique: Helping Your Facebook Advertising Cost Search
Before we get into specifics, let me introduce you to a technique I’ve developed over the years that’ll skyrocket both you and your business to the top of the online ladder. Following these five steps will not only improve your own personal experience but can and will apply to various situations, Facebook advertising cost included. Each letter stands for a different domain, and we’ll cover what each one means and which ones to focus on for the task at hand.
The first ‘C’ in CLICK stands for ‘curiosity’—the very first thing you’ve got to do in order to generate online traffic is make consumers curious about what you’ve got to offer. Pique their interests and generate enough curiosity to lead them to the page. Your hook is what’ll make you stand out from the rest of the crowd.
After they’ve clicked on your page, however, you’ve got to make sure you know what they’ll see. That’s where the next letter comes in—‘L’ stands for ‘land’. Where will they land once they’ve visited your site? What will they see? Will it be easy to read and easy to follow? A user-friendly interface is the best way to make sure people stick around after you’ve generated interest. A hard to read site won’t give you the benefits you’re looking for.
Once you’ve given them a place to land, you’ve got to work on keeping them around. That’s where the ‘I’ in CLICK comes in. ‘I’ stands for ‘irresistible offer’. After they’ve landed on your page, don’t be afraid to be leagues above the rest. Make them an offer they can’t refuse! Get their foot in the door before anyone else, and you’re sure to get the information and revenue that you’re looking for.
However, once you’ve gotten an e-mail address and a potential client, you’ve got to nurture that relationship to keep it in place. That second ‘C’ stands for ‘cultivate’, and by that, we mean the status between seller and consumer. You’ve got to pay attention to what they need, what they want, and what they’re looking for in each individual transaction. Making sure that the relationship remains strong and positive will help immensely in the long run, as well as give you a credible source when looking for recommendations.
Lastly, you’ve got to K—‘keep going!’ That final letter encourages you to persevere and push forward, regardless of what obstacles you’re facing. All these steps together can and will affect the way your business runs in a bright and positive way, but you can’t expect these changes to be instantaneous. You’ve got to put the work and the time in, and you’ll absolutely see results. I guarantee it.
‘C’ for Curiosity: Applying The CLICK Technique to finding the right Facebook Advertising Cost
Now that we know what The CLICK Technique can do, let’s focus in on that first letter—‘curiosity’. When users first discover you, whether that’s on Facebook or Google or something else, we want them to feel a pull towards what you’re trying to offer. We need to make them curious enough to click, generate traffic, and put your name up on the scoreboard in a sea of people vying for that online attention and generation. Deciding on what you want for your Facebook advertising cost plays very well into the hand of curiosity, and the two can work together in powerful ways to give you the traffic you want.
With that power in mind, it makes the question of “Should I spend a dollar a day on Facebook advertisements?” a little easier to answer. Of course you should! Though it may seem like a lot in the long run, the amount of people you can reach within even a twenty mile radius for boosts and likes makes these Facebook advertising costs more than worth your while. You’ll be reaching out to dedicated consumers who’re looking at your page, which gives you the proverbial soap box you need to get your name out there.
The wonderful thing about using Facebook for your advertisements is the fact that you can get a lot for a little, in the plainest terms. While spending a minimal amount of money, you can receive information about what is and isn’t working with your ads, giving you an edge up on what you could fix to make your targets a little more specific to the people you’re trying to appeal to.
To get a good head start, I’d suggest beginning with Facebook Custom Audience Advertising, a feature that allows you to retarget people that have visited your website before. Through that, you can spend a safe price on a $7.00 CPM to calculate the number of people Facebook says you can reach, and from there, you’re in a good position to figure out how much you should budget for future ads.
You can also try Facebook Lookalike Advertising, which gives Facebook more room to use its algorithm. It uses the consumers that have visited your website before in order to find other people that are similar and have similar needs and wants, making them potential clients and bringing them to your metaphorical front door. You can do another CPM calculation to see what the budget will be, and if the cost is just a bit more than what you’re willing to spend, you can restrict the target audience by adding in some more customizable features, such as gender, age, income, and so on.
There’s no denying that the way things happen online is changing with the times. We’re a competitive market, and in order for us to stay afloat, we need to use every single available output given to us. Facebook advertisements are absolutely no exception, and Facebook advertising costs are low enough to manage comfortably without worrying about lack of outreach. Specifics can get you to where you need to go, and there’s no better place to do it than the social media powerhouse that is Facebook.