Posted by Lindsey Anderson

When planning a launch for your small business, you want to make sure that everything you’ve done up until the date of the actual launch has been beneficial to both yourself and your business. Making sure to avoid common pitfalls is just as important as making sure that you’ve got a product people are ready and willing to buy. However, what’s the best way to go about making sure you’ve got everything put together? How do we make sure that we’ve done everything possible to secure successful product launches? That’s where Lesley Clavijo comes in.

Posted by Lindsey Anderson

When you have so much going on with your business, it's so easy for things like email marketing to take a back seat. But you need to prioritize your marketing because without it, it will be very hard to pick up new clients... and it all begins with your mindset!

Posted by Lindsey Anderson

You don't need another motivational video, book, or program because your motivation will only take you so far. You need a lesson on self-discipline. Every day you can teach yourself to be more disciplined. And this applies to everyone—including me! After all, in the words of Yoda: "Do or do not; there is no try."

Posted by Lindsey Anderson

Online marketing is a game we’re all very used to playing at this point. However, with all the people that tell you different ways to achieve maximum success, which ones are you supposed to listen to? And do any of them matter if you’re not staying relevant and topical to what your audience desires? Consistency in marketing is an extremely important topic to discuss, and it’s something that many people seem to falter at. So how do we achieve a perfect level of consistency with our content without being overbearing? Julie Kratz has the answer.

Posted by Lindsey Anderson

Content marketing and social media marketing go hand-in-hand when you’re trying to generate the best traffic and leads you can. However, making sure that you’re producing the right content to bring audiences to your website is important—knowing what to right about, how to properly advertise it, and what you should be focusing on for proper SEO is a laundry list you shouldn’t have to spend all of your time worrying about, when you should be generating this awesome content. How do we use blogging for marketing purposes when we aren’t sure what goes into a

Posted by Lindsey Anderson

The ways to market and promote yourself and your business are expanding every single day. However, with all the focus we do on online marketing, it’s easy to forget the ways to promote your business offline. Yes, advertising goes hand-in-hand with promoting your business offline, but there’s a different way to spread the word. Live events are popular among the business world, but when using an event as a marketing tool, you’ll find just how successful and resourceful they can be. Using a live event as a marketing tool doesn’t seem like something you’d think

Posted by Lindsey Anderson

When it comes to the very important task of online marketing, there’s more than just one way to go about it. With your options being so varied, however, sometimes it’s hard to know who’s the best to handle the job and where you should go in order to get the best possible results for your business. In house marketing vs agency is a constant debate that business owners have to struggle with. Weighing the pros and cons are important when making your choice, and knowing what each of them have to offer is crucial to

Posted by Lindsey Anderson

When dabbling in the world of online media marketing, you have to make sure you’re keeping up with all the trends as best you can. After all, using an older method for something that’s constantly evolving and shifting won’t get the job done the way it should, and missing out on quality traffic and leads isn’t worth it. Staying on top of social media trends is the key to your success. However, with Facebook on track to change the way its algorithm works, what can we do to evolve around these new Facebook news feed

Posted by Lindsey Anderson

Building businesses from the ground up takes a lot of hard work and elbow grease. From planning to launch, every step is its own carefully looked at the process. The very same can and should be said for creating an eCommerce store. However, what’s the best way to go about starting that process? How exactly do we plan from the ground up when the store itself exists online? How to start a successful online store becomes a little easier when you’ve got a step-by-step process to follow, and luckily, we’ve got the expert on the

Posted by Lindsey Anderson

Marketing, in general, is a multi-step process that requires our hard work and dedication to see things through to completion. We know this, we’ve practiced it, and we’re still tinkering with the very best ways to achieve the results we want. However, with all the focus we put on marketing, have we been ignoring something just as important all along? Cold market prospecting is half of the successful equation, and learning how to utilize the power of prospecting to your advantage will certainly give you the leg up you’re looking for in terms of generating