The Effectiveness of Email Marketing Automation

For most people, daily email marketing automation is an idea that makes them nervous more than anything else. People are weary of daily content if only because they don’t want to bother their audience or bombard them with their presence over and over again. However, what people fail to realize is how beneficial daily content can be for those who know how to utilize it. Though it may seem daunting, email marketing automation is a process that can give you insanely good results, and we’re here to make sure you know the truth about daily content and to dispel any rumors that might tell you otherwise.

Our friend Kai Davis—a marketing educator for freelancers and small business owners, as well as an online marketing guru and an expert in all things email related—is a huge proponent of email marketing automation, and his experiences clearly define the multiple ways that using daily emails has helped him gain a loyal audience base as well as increase his own sales. Putting together his tips and tricks, we can also help you achieve the same success and explain the ways in which daily emails can help, not hurt, both you, and your business. Let’s get started!

email marketing automation

Email Marketing Automation and The CLICK Technique: “C” For “Cultivate”

Before we get into the details of email marketing automation, we of course have to talk about The CLICK Technique! The CLICK Technique is a five step process that I’ve set up—for free!—that gives small businesses and online marketers a step-by-step guide on how to generate the most effective traffic and leads. Each letter in the word “CLICK” stands for something different—something you need in order to bring the process together and find success. With proven results and an easy-to-follow process, it’s sure to get you and your business on the right track!

So, which letter of The CLICK Technique applies to email marketing automation? The second “C”, which stands for cultivate. Once you’ve got your audience hooked in with curiosity and an irresistible offer, you need to build up the relationship with them in order to turn them from good clients, into amazing clients. You need to cultivate that relationship and build it up into something strong and reliable, and making sure your customers are happy is extremely important.

Daily email content is the same way! By making your presence more frequent in your audience’s inboxes, you’re working towards cultivating your relationships with them. In fact, that’s one of the main reasons as to why daily content is so effective. It stimulates conversations with members of the audience and people who want to hear more. If you can work to provide your audience with a small bit of value every day, you’re certainly working towards cultivating close and important relationships with people who truly care about the content you curate, and those are the people you want to make sure stick around.

The Top Tips for Finding Success with Email Marketing Automation

So how do we put this all together to find success in email marketing automation? It’s easier than you think! Though people tend to shy away from daily content due to fears of overwhelming their audience by repeatedly showing up in their inboxes, the practice of writing content daily is something to be admired, not afraid of! If people are signing up for your email list, it’s because they want to hear from you, and providing them with content of value isn’t something that will make them shy away.

In fact, content with value is the reason why email marketing automation works so well! If you’re providing your audience with meaningful and educational content, the fear of bombarding them tends to fade away with the positive reception your content receives! It’s about how to craft and cater the content to your audience, and we’ve got the best tips for you to make your daily email venture work in your favor!

Tip 1: Engaging With Your Audience

The reason daily content works so well is the fact that it gives you a chance to interact with your audience every single day. Email marketing automation is no different! Though it may seem overwhelming to send out a message every day, every week, what you’re doing instead is providing your audience with constant, consistent content with meaning.

Writing daily content improves your critical thinking process when it comes to being a business owner, as well as a freelancing consultant, and opening up the gateway with daily content provides you with the chance to be more responsive to your audience with how often you’re writing them.

On top of that, you’re also building stronger relationships with your subscribers by sharing information more often, and building up a better rapport with them lets the audience contribute more to the conversation you’re having. It’s a back and forth instead of a self promotion, and your content can become easier to write and easier to send out by engaging with your audience constantly and giving them the chance to have a say in what you talk about every day.

Lastly, the power of continually surveying the audience improves your chances of generating successful writing topics! Email marketing automation relies on you talking about things that suit your skill set, and asking your subscribers about issues and problems they could be having with their own marketing endeavors gives you a chance to get new questions to write about in your emails. When you involve the audience, it makes them even more eager to read the next one, and the cycle continues with each email you pen!

Tip 2: Make Writing Easy and Stress Free

Though articles and landing pages are just as important as email marketing automation, there’s something easier about drafting an email as opposed to an article. With an article or blog post, you’re looking at 2,000-plus words of content. Emails that long don’t tend to make a good impression; people are looking for smaller, more concise content in their inbox. A normal email would usually be between 300 and 500 words, and focusing on what you’re writing instead of how much you’re writing makes it easier to create that content without stress.

On top of that, switching to daily emails means you’re spending less time writing the content and more time engaging with the content—and, by extension, your audience! Pressuring yourself into writing for length can take away the quality of what you’re producing, but if you’ve got topics you’re passionate about, the flow comes naturally. That way, you can focus on what’s important—talking to your audience and solving their problems to the absolute best of your abilities.

If you get a fall off rate after switching to daily content, so what? It’s bound to happen, as daily content truly isn’t for everyone. However, sometimes it’s better to have a smaller audience that’s dedicated to what you’re producing rather than a larger audience who isn’t as passionate about your work as you are. You want to cultivate a community of people you can trust with your email marketing automation, and making sure that you’re focused on the people and the content as opposed to how much you’re writing is a key ingredient to finding success with this formula.

Tip 3: Improve Your Sales Through Daily Content

After you get passed the fear of daily content, you’ll find that email marketing automation can actually do wonders for your sales! Since you’re using daily emails as a way to reach your audience, you want to make sure you’re offering them content that’ll help them in their own business endeavours, and using your daily emails as a chance to solve people’s problems is the fastest way to increase your sales.

Since you’re providing content on a daily basis, the frequency of which you’re appearing in their inbox is already increasing. Through that alone, your emails that provide people with solutions through whatever services you can provide for them can increase your sales in a heartbeat! If you’re on people’s minds daily, you’ll be a first choice when people have an issue they need to solve, and your educational content can give them a sense of security in trusting you with solving the issues they’re presented with.

Make sure, however, that you’re writing your emails first and your articles second. This way, you can create your articles for your landing pages and website using the content in your emails. Compiling content together to provide people with a variety of information is a surefire way to ensure organic traffic, inbound traffic, and paid traffic for your website and your business!

In the end, it’s important to remember that  people sign up for your list because they want to hear from you. They see the value in your daily content, and they want you to be in their inbox—don’t worry about bothering people or interrupting them! Instead, focus on providing them with the content they signed up to see. Also, keep in mind that daily emails work well if you’re trying to build your brand off of your personality. There’s a personal component to daily content, and it’s recommended for people selling educational products or people who want to build a closer relationship with people on their email list.

Overall, daily content is still good for any business owner. Whether it comes down to publishing an answer to a question that someone asked you, or answering one technical support question, or utilizing the power of email marketing automation, being able to turn that into critical thinking content is still beneficial for your company. Let your sales and your rapport increase, and start creating the best daily content you can!