As we all know, marketing is a game that’s constantly changing. Keeping tabs on everything that comes and goes sometimes requires more time and energy than we have to spare. After all, running a business is a daunting task, and staying ahead of the digital marketing curve can be a lot of handle on top of what we’re already dealing with. So I’ve done the hard work for you! Presenting: the 40 Best Digital Marketing Books of 2020! That’s right: every book on this list has been published in the last six months, ensuring that
Ohhhhhh that dreaded internal snooze button. You know the one. If you're like most entrepreneurs, you hit it every day, multiple times a day! It starts with a new opportunity, a phone call, a Facebook LIVE, a blog post that needs doing... It's a fleeting thought because you're an expert at hitting that "inner snooze button." Putting that work off for another day when you're feeling more "inspired" or "motivated." Let your "future self" deal with getting things done, putting yourself out there and finally get your digital marketing tasks complete. Well, bad news... your
I host two podcasts. The Traffic and Leads Podcast. This bad boy has been live for years. It brings in some clients and has hundreds of downloads per episode. The PDX Small Business Network Podcast is a wee little thing I launched last year. This podcast gets a whopping 30 downloads per episode but has brought me more business, hands-down, that the Traffic and Leads Podcast has in 4+ years! Why? I'll explain it in detail in this video. This potent podcasting strategy can be utilized by any business in any niche to get yourself
Seth Godin, Gary V, Joe Pulizzi, and ... Aristotle? Yeah! That sounds about right. In an alternate reality where Aristotle was born in 1984 vs. 384 BC. I have no doubt we'd be reading about the latest digital marketing tactics on his blog AskAristotle.com. Aristotle taught that every persuasive argument relied on three pillars: Ethos, Pathos, and Logos. Any digital marketing or sales book I have ever read has a firm foundation in these three principles. (If he were alive today... he would no doubt be in court suing for copyright infringement.) Aristotle taught that
As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. LinkedIn is a social media platform that’s built for the express reason of giving business owners a place to connect, collaborate, and form relationships with each other in order to further their progress and help others along the way. However, if you’re new to LinkedIn—or if you’re unsure of how to get the job done when creating a LinkedIn
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
Online marketing podcasts are easily becoming one of the most efficient ways to access information about all things business related. In a sea of good content, however, where should we be looking to make sure we’re getting the best of the best? After all, the advice is only worth sharing if it’ll give you the right results. 65 Best Online Marketing Podcasts: The Best of the Best Lucky for you, we’ve found the best of the best! That’s right—I’ve compiled a cohesive list of the top 65 online marketing podcast that you should be listening to
I got to thinking about the one thing I wish I could have told young One-Click Lindsey... "Sit DOWN and practice the piano!" I practiced some as a kid and was mediocre, but I was never great, and to this DAY I wish I would have stuck with it so I could tickle the ivories and fill my home with beautiful music. Best laid plans... I didn't practice. I got frustrated. I quit. I see a LOT of similarities with mastering an instrument and mastering digital marketing.
As we get closer and closer to the new year, it’s important that we take a look at what’s transpired over the last 9 months to see what we’ve done successfully! As I’ve always said, digital marketing is a waiting game, and new tips, tricks, and hacks are developing nearly every day. Some of them work and can change our relationship with online marketing and the success that we have in the long run. We can carry some of these things with us as we progress into 2020, but it’s also important to keep an
You've heard the stories... "I put a dollar into Facebook, and magically, $5,000.00 comes out!" "I was broke, and now I make 6 figures thanks to a highly automated funnel!" "I changed my mindset, started to invest in digital marketing, and now I'm raking in loads of clients and money right now." "I fly all over the world, and every time I get off the plane, I have 50+ emails of people who purchased my package." Stories like these do everyone a disservice... they create unrealistic expectations that will crush even the most motivated digital