Why is a Conversation Better Than a Script?

Why is a Conversation Better Than a Script?

On the surface, the answer to our article title is an obvious one. Scripts are for actors, right? In other words, people talking at you use scripts. People talking with you use conversation. In the B2B and Medtech sales world, conversation builds trust, rapport,...
7 Ways to Efficiently Market Your Brand

7 Ways to Efficiently Market Your Brand

While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your...
Techniques to Increase Interlinking

Techniques to Increase Interlinking

You’ve already set up a great website, aced it on web design, and you’re now focusing on how to get the most out of it. Search engine optimization is, of course, the first thing that should click in your mind when it comes to internet marketing. And among the many...
Why keyword research is critical for SEO in 2020

Why keyword research is critical for SEO in 2020

SEO (Search Engine Optimisation) is what most often let a customer find a company. However, with so much online noise and clutter, it is essential that your website ranks on the first page of Google’s results – otherwise, you, however amazing you are, will not be...
8 Game Changing Trends in Social Media Marketing

8 Game Changing Trends in Social Media Marketing

  Social media marketing is gradually gaining preference among modern day businesses. B2B and B2C social media marketing are proving to be cost-effective, thereby drawing the attention of businesses that are targeting branding themselves across the market. When...
Supercharge Your Social Signals Thru These 4 Tested Hacks

Supercharge Your Social Signals Thru These 4 Tested Hacks

If you think you have finally made it in business through proper SEO marketing and can now take a break, think again. This industry never rests, and change is the only constant you can count on. It is for this very reason you should solve your existing SEO problems as...