Posted by Lindsey Anderson

For every good digital marketing company, there are probably two more that fail to live up to their clients’ expectations. According to a 2019 post on HubSpot, only 22% of all businesses are happy with their conversion rates. This means they are stuck with digital marketing services which leave a lot to be desired. As a business owner looking to get an edge over your competitors, you need to pick the digital marketing services that working for you and shun the strategies that are draining your budget without positively impacting the bottom line. A lot

Posted by Lindsey Anderson

The goal of membership websites is to acquire and retain members. This usually means delivering two sides of the same coin -- valuable content such as a free blog or other content that converts visitors into subscribers. Let’s look at best practices of profitable membership websites, including some easy, small adjustments that can fuel profits on your own site. 1. A blog and fresh content Public blog posts help you capture new members; they will drive traffic because of these search engine ranking factors: Regularly updated content. Increased use of relevant keywords in a meaningful

Posted by Lindsey Anderson

To run a successful business in this digital era, you need to employ the best digital marketing strategy. Search Engine Optimization is one of the best options, as it ensures your website ranks top on Google. However, the mistake that many business persons make is that they design an SEO campaign and rest at that. You need to keep track of your SEO plan, evaluate it using serpbook SEO rank tracking, among other efficient tools and improve on areas that are underperforming. The question remains, is SEO a difficult channel compared to others? When it

Posted by Lindsey Anderson

ManyChat is a tool that was originally designed to create messenger chatbots. However, it has become far more in recent years. ManyChat is a marketing tool for social media that has an enormous repertoire of amazing things that it can do. From a business’s social media point of view, it can help that business to gain new followers by automatically sharing content about your business with those that may be interested, as well as "chatting" with them on messenger and answering any questions that they may have about your business. If you’d like to find

Posted by Lindsey Anderson

While a 9-5 job won’t give you the freedom and liberty to own your time, a business venture may just give you the flexibility to spend your time when you need to, and when you want it. However, starting up and maintaining a business is not an easy feat. Marketing your brand proves to be another business challenge. You can advertise on the radio, in your local newspaper, on the yellow pages, or even on a billboard. These are the traditional and common means of marketing, which do not do much in terms of the

Posted by Lindsey Anderson

  Social media marketing is gradually gaining preference among modern day businesses. B2B and B2C social media marketing are proving to be cost-effective, thereby drawing the attention of businesses that are targeting branding themselves across the market. When it comes to social media marketing, the opportunities available are gradually positively influenced and affected by the emerging game-changing trends within the industry. With the increased preference for the use of social media channels, marketers are finding new opportunities and exploiting them while targeting increasing their reach in the market. Here are 8 game-changing trends in social

Posted by Lindsey Anderson

While starting a digital marketing agency can be easy, developing the business is an arduous task. In today’s overly competitive business industry, marketing agencies are adopting individual strategies to achieve success. These are often borne out of tedious work and smart decisions. Do you want to venture into the marketing agency world? If you do, how can you enhance its development and maximize profits? Here are tips to help you. Develop Your Network How many connections do you have? If you can only count them using your one hand you need to adopt strategies to

Posted by Lindsey Anderson

The benefits of social media platforms can be defined in various ways. That's because social media's worth is often assessed from diverse perspectives. For instance, you can use it to increase traffic to your website by increasing your ranking on organic search (SEO). There are many search benefits accrued from social media. Backlinks and social sharing help increase ranks. Additionally, social media platforms can help increase clicks to your blogs and any other relevant content you create. Besides increasing traffic, here are the other benefits you can expect to get from marketing your brand using

Posted by Lindsey Anderson

Online and offline marketing are powerful tools when it comes to creating strategies that can get your business on the technological board. Together, they combine successful tactics like word of mouth and referrals, with the outreach that the internet provides in creating and reaching out to warm leads all around the world. For offline marketing, you’ll want to invest in something strong and sturdy you can provide people of interest with! Whether it be business cards, pamphlets, or flyers that give your intended audience a good idea of what you do and who you are,

Posted by Lindsey Anderson

There is no doubt that webinars do their part when it comes to B2B marketing. InsideSales.com made research proving that 73% of marketing and sales leaders said webinars are the best way to generate quality leads. Let’s say this data works in your case and you can’t complain on the rising number of leads. But finally, there comes a point where you simply ran out of webinar topics. What would you do? How to find or make up new webinar topics? We’ll try to answer that question in the below.  Ask your audience Creating a