The goal of any business is to generate as much revenue as possible. When working to grow sales we should think about how our products or services benefit our clients.
Of course, we want to help as many people as we can, so we should go the extra mile in letting them know that we have the solutions they are looking for.
However, acquiring new clients can be tough. Not only will you have to create a winning sales pitch, but you also need to come up with a strategy that increases the conversion volume and reduces the amount of time it takes before prospects decide to close the deal.
Here are a few time-saving approaches for increasing your conversions.
1. Check your pricing
What is the basis for your pricing? Are your products affordable to your target audience(s)?
Pricing decisions are highly critical to your bottom line as well as your ability to compete with other businesses selling the same type of product. If you are not getting enough conversions, try tweaking the price of the product just a bit and see if it makes a difference.
2. Improve your lead nurturing process
How do you engage your prospects as they journey through the pipeline from lead acquisition to conversion? What are the types of materials you use to influence their decisions? People are always looking for information about the things they might want to buy. For this, it matters a lot if you create sales information that answers specific questions.
Other than information, you also need to use a sales funnel builder to map out the sales process and organize how you are going to engage your leads across all levels. A solid lead nurturing process has to have a well-structured map to make it easier for prospects to convert.
3. Review your call scripts
It is no secret that cold calling is still a relevant channel for reaching out to prospects who are very likely to buy your product. You only need to say the right words and phrases that will get them to take action.
For this, creating effective call scripts is the most important element of increasing your sales conversions. So, when you think your sales team is lagging behind the business’ revenue goals, you might want to consider revising your call scripts.
The trick here is to have a senior caller’s conversations transcribed and have everyone else on the team observe the flow and the words that were used. This information should give your sales team a good idea of what formulas are essential in terms of getting more clients interested in what you offer.
4. Put a human face on your interactions
It’s no secret that businesses today are using automation to drive quality leads and improve their lead conversions. However, modern customers have become well-informed and are seeking immediate responses to complex questions. There are lots of things that automated responses and AI-driven CRM can’t handle and only human creativity and insight are capable of driving.
People are focusing more on acquiring products and services that are tailor-made for their needs. The best way to confront these needs is through an actual human agent. People will continue to buy from people, and your campaign has to underscore the need for organic interactions. This requires skill and commitment on the part of the agent.
Adequate training will certainly go a long way when it comes down to engaging the most important needs of your prospects. This will involve the use of positive scripting and encouraging empathetic messaging across all client interactions, from the first contact to appointment setting.
5. Analyze your value propositions
How do you position your offers to people who are on the verge of purchasing a product or service? Before giving your sales pitch, it is important to center your interactions on the perceived value that you can bring to the table.
If it seems easier said than done, it really is! There is definitely no way of knowing the perfect offer to give potential clients. The best thing you can do is to test your offers and pick those that prove to be highly effective in converting clients.
Other than A/B testing, you can also craft your offer using the “fear of loss” principle. Basically, this involves letting your prospects know about a certain offer that only exists for a limited time. This creates a feeling of urgency, prompting a decision to buy something for the best value before it evaporates!
Your value propositions are best supported by effective calls-to-action, so you might as well use bold, straightforward words that will surely drive anyone to act immediately.
6. Utilize real-time chat
There is a range of optimizations to consider for improving your website’s ability to convert visitors. Installing a real-time chat plugin allows you to connect directly with people who have certain questions to ask about your company. This provides you an opportunity to present a pitch and influence users who are only a step away from buying.
Chatbots can be used to engage users directly without anyone having to stand guard. Platforms such as Botsify, ManyChat, and Chatfuel are just some of the best tools you can use to set up your 24/7 chat support system. Creating your chat flows is easy as you only need to create effective content.
However, personalized interactions are still important, so you might as well get someone who can respond to on-site queries 24/7. Luckily, you always have the option of outsourcing your chat support activities to an offshore marketing agency or a freelancer. That way, you won’t be losing sight of opportunities.
Selling is a difficult discipline to master. Fortunately, there are tools that can help your business close as many deals as possible. Other than that, you might also want to consider the appeal of your product to a wider client base. Focusing on these areas should help you improve your conversion numbers.
