If you’ve taken the time to peak at your Google Analytics, I am sure you that you have seen the stat for “bounce rate.” What is bounce rate and what does it mean for your online marketing? Let’s find out in today’s “What is Wednesday.”

My kids would define bounce rate as how many times I can send them flying on the trampoline without having to take a rest (that bounce rate is typically quite low). Now view your website as that trampoline, how many people landed on your website, only to quickly take off? If 100 people visit your website and 70 of them leave without doing anything else, then your bounce rate is 70%.

What Is Bounce Rate?

Why should you care about your bounce rate? A high bounce rate could indicate that people are turned off by their first impressions of your website and left without seeing what it has to offer. If you’ve ever walked into a restaurant, saw dirty blinds and smelled stale curry in the air and quickly left, you know that feeling.

So, if you have a high bounce rate, take a look at your site with a critical eye. Now, before you panic, remember that a high bounce rate isn’t always a bad thing. If the purpose of your website is just to give out some information (such as a phone number or information about an upcoming event), then a high bounce rate is totally acceptable.

If your bounce rate is a little too high, here are a few things you can do:

1. Ensure that your site has clear navigation.
2. Triple check that your site is mobile friendly.
3. Make sure your website loads quickly.
4. Have a aesthetically pleasing website.

Google’s answer to the question:  “What Is Bounce Rate?” can be found here.

2 Responses to “What Is Bounce Rate?”

  1. Sinan

    Hi Lindsey,
    I’m currently struggling with 46% average. Some days I can do around 34%, it depends. I’m trying to make the website more clickable with appealing ads on the sidebar and soon I’ll start adding my best articles in the footer area. I might use some advice from you about my article titles. Yours sound much more appealing than mine.

    Really suitable metaphor with the trampoline!

    • Lindsey Anderson

      Hey Sinan, I’m sure you know testing is key and in my opinion I’m fine if they are bouncing but I want to get their email address first. That’s where I put most of my efforts. Regarding article titles it’s kind of difficult, you want article titles that people want to click on and mix that with SEO friendly titles which aren’t so exciting. Always nice to hear from someone who is working on the same things I am.


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