Posted by Lindsey Anderson

Google Adwords Best Practices The online world of marketing and advertising can be a lot to handle. With various things to worry about such as Google AdWords, social media, launches, webinars, and Facebook ads on top of trying to manage your own strategy among the sea of tactics and third-party recommendations, finding a middle, solid ground to start on can be challenging. Feeling overwhelmed is all right. You’ve made the first important step: seeking out Google AdWords help. It’s a lot of information to take into account at once, regardless of how seemingly easy the

Posted by Lindsey Anderson

Last year, I created a website called lindseysweb.com.  Lindsey's Web was my personal blog where I posted a lot of online marketing strategies and training videos that small businesses could use to start the process of generating traffic and leads for their small business.  The demand for that information took on a life of its own, so I figured it was time for lindseysweb.com to grow up a bit.  With that in mind, I've re-branded lindseysweb.com to www.lindseya.com. Why the name change?  I was working with a client on increasing the Traffic and Leads that

Posted by Lindsey Anderson

Mark Asquith and I discussed some very important issues on his Excellence Expected podcast. These days, just having a website for your small business is not enough. Your site needs to be visible and it needs to generate website leads that are going to help your business to grow. How can we drive traffic to our sites and also generate profitable website leads? This podcast has the answers: DIGITAL PLAYBOOK – GENERATING REAL, PAYING LEADS FROM YOUR WEBSITE Issue Challenged in this Small Business Podcast Episode: How can we drive traffic to our sites and

Posted by Lindsey Anderson

I had a total blast with Jim Beach on School For Startups Radio. In this super fun podcast we covered the following online marketing basics: What is an irresistible offer. How frequently you should reach out and touch your potential clients. How your website visitors are like a two year old. How content marketing works. Why you should stop back-linking and start link earning. How some SEO companies aren't working for some folks. How blogging can help you. Long tail vs. short tail keywords. How Google will help you with your SEO efforts. Start online

Posted by Lindsey Anderson

Google takes into account hundreds of factors when determining who comes up first in the search engines, so Search Engine Optimization can be a very complex and costly process. But today I’m going to talk about three tasks that if you perform consistently, will help your website rise in the search results. Keep in mind, running a full-blown SEO campaign might get your to place higher in the results quicker, but if you perform these tasks consistently you can increase your search engine rankings without using an SEO company. By the way... if you follow my

Posted by Lindsey Anderson

I’ve been running my successful web development business, Web Impakt for the past 10 years.  Last year, I started a new part of that, called Lindsey’s Web.    I thought I’d write a quick post to let everyone know that I’ve quit Lindsey’s Web and turned over the day-to-day operation of Web Impakt to a (brilliant) manager.  Why?  Well, Lindsey's Web started as just something I wanted to do to help small businesses use the internet to generate traffic and leads.  I was bowled over by the response I got, and discovered that it was that

Posted by Lindsey Anderson

Doug Foresta and I had a great chat on his highly regarded Coachzing show.  His podcast focuses on online marketing strategies for coaches, therapists, speakers, and authors.  It's a great podcast so you should check it out. Doug and I discussed the following hot content marketing topics: How to drive more traffic and leads to your website. An important mindset shift to get more traction with your content marketing strategies. How to build your following online using content marketing which will result in more leads. A powerful social media tool that can help expand your reach so

Posted by Lindsey Anderson

What exactly is your customer looking for? Doing a little bit of keyword research on what your intended audience is using when searching for your product or service is crucial, not only for carrying out a Search Engine Optimization campaign, but also for content creation. You may think you know, but you’d be surprised how often what you think people are searching for and what they are actually searching for are different things. Let’s say, for example, that I am a chiropractor, and so I want to target people looking for “chiropractic services”. But what if people

Posted by Lindsey Anderson

A landing page is one of the best ways to get a visitor to make that one-click and become a lead. Think you have one? You might not, check out this video and find out! If you want to know more, make sure you snag my free guide on "The Keys to a Stop 'Em and Grab 'Em Landing Page" in the right hand column.  I threw in a few extra's for you as well.

Posted by Lindsey Anderson

I had the opportunity to be interviewed by the lovely Smita Singh on her Womenpreneur Podcast. We covered a lot of topics in this 42-minutes podcast including the following: How do you overcome failure in entrepreneurship? Online sales funnel basics. Converting Facebook likes into email subscribers. What are the basic conversion metrics we should be looking for? What are some of the biggest challenges that women entrepreneurs face? Have business systems in place. Listen to the entire episode here: