Posted by Lindsey Anderson

Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for

Posted by Lindsey Anderson

Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

Posted by Lindsey Anderson

When it comes to generating traffic and leads, we tend to rely on the things we share and the things we create in order to get people at our door. What we send out into the digital world is meant to help us solidify a stable foundation on which we build our business, and this happens when we create lasting and important connections with other people. With that in mind, the issue of how to curate content for social media becomes a little tricky: how do we ensure that we’re making and sharing content people

Posted by Lindsey Anderson

What scary things keep you up at night as a small business owner? Everybody has frightening marketing tasks lurking under their bed, and rather than face those terrors, many of us lie there, covers pulled up tight under our chin, paralyzed with fear. This Halloween, I want us all to shine a flashlight under our bed, see that there is nothing to be afraid of, and master then 7 terrifying things you must do to achieve small business success. 1.  The Ancient Vampire A lot of people feel like popular social media sites are the domain

Posted by Lindsey Anderson

Social media can be our best friend when planning a marketing campaign due to the wide reach and the large platform that it provides for us. Alternatively, working with some social media networks can prove to be a little tricky, and figuring out the best way to use social media for content marketing gets confusing as we lose sight of what we’re trying to do and the power we’re creating with the content we make. How can we make sure that the social media networks we’re using are the best to accomplish our goals? Is

Posted by Lindsey Anderson

Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips

Posted by Lindsey Anderson

Depending on who you ask, social media is either a dead-end for B2B lead generation or a fruit ripe for the picking. Can you really generate leads for your business via social media, or is it a waste of your valuable time? B2B lead generation via social media is a bit of a hot topic - some people swear by it, others say it's totally useless. But there are specific approaches to social media that make it, not only viable for B2B, but essential. Using social media to generate leads for your business is not

Posted by Lindsey Anderson

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why

Posted by Lindsey Anderson

I remember my first day of the third grade more vividly than the beginning of any other school year.   My parents had moved across town, and I was starting in a new school district.  Nobody knew anything about me.  Was I nice, funny, good at sports, able to help with their math homework?  I was a complete mystery.  You might say I was starting out with zero “likes”.  How nice would it have been to be able to walk into class on that first day with the reputation of being liked by thousands of

Posted by Lindsey Anderson

How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,