2 Ways to Harness the Power of Social Media for Content Marketing

Posted by Lindsey Anderson

Social media can be our best friend when planning a marketing campaign due to the wide reach and the large platform that it provides for us. Alternatively, working with some social media networks can prove to be a little tricky, and figuring out the best way to use social media for content marketing gets confusing as we lose sight of what we’re trying to do and the power we’re creating with the content we make. How can we make sure that the social media networks we’re using are the best to accomplish our goals? Is
Read More

Instagram Marketing Tips: The 14 Keys to Success

Posted by Lindsey Anderson

Social media marketing is an easy beginner step for anyone who’s looking to expand into the world of online marketing. It’s also easy to state that the most popular—and important—of social media websites to be on is Facebook. However, allow me to make a bold claim: I believe that all small business owners need to be on Instagram. That’s right—Instagram. Though it might not seem like the ideal place to cultivate an amazing and engaging audience, Instagram is making itself a staple in the world of online marketing, and I’ve got some incredible Instagram marketing tips
Read More

Powerful Ways to Increase Your Success With Facebook Online Marketing

Posted by Lindsey Anderson

Facebook has revolutionized the way that people in business conduct their online marketing. Of course, other social media sites have contributed in their own ways, but none of them can truly hold a candle to the powerful juggernaut that is Facebook. However, we need to make sure that we’re utilizing that power in the best ways possible. What should we be doing to ensure that our Facebook online marketing is the most effective it can be? Lucky for you, I’ve got just the answer! After garnering years of experience with online marketing, I’ve figured out
Read More

What the New Facebook News Feed Changes Mean For Your Business

Posted by Lindsey Anderson

When dabbling in the world of online media marketing, you have to make sure you’re keeping up with all the trends as best you can. After all, using an older method for something that’s constantly evolving and shifting won’t get the job done the way it should, and missing out on quality traffic and leads isn’t worth it. Staying on top of social media trends is the key to your success. However, with Facebook on track to change the way its algorithm works, what can we do to evolve around these new Facebook news feed
Read More

How To Curate Content for Social Media That Will Change Your Business

Posted by Lindsey Anderson

When it comes to generating traffic and leads, we tend to rely on the things we share and the things we create in order to get people at our door. What we send out into the digital world is meant to help us solidify a stable foundation on which we build our business, and this happens when we create lasting and important connections with other people. With that in mind, the issue of how to curate content for social media becomes a little tricky: how do we ensure that we’re making and sharing content people
Read More

How To Create Authentic Social Media Content and Social Media Content Strategy

Posted by Lindsey Anderson

When you work in the world of social media, you need to understand the field you’re playing on. The best ways to reach out to your audience may seem obvious, but you have to stop and ask yourself—am I doing this right? A good social media content strategy needs to be carefully planned to ensure that you’re getting the most out of your marketing, but with so much going on, keeping up on the latest trends can be a little tricky. Luckily, we’ve got the answers you’re looking for. Melinda Whittstock—founder and CEO of Verifeed—is
Read More

The Success of Facebook Ads, and Facebook Ads Best Practices

Posted by Lindsey Anderson

When it comes to online marketing, social media is the cornerstone for nearly everything we do. How we choose to put ourselves out there—and the ways we choose to do it—are important if we want to ensure that we’re getting the best results we can. So, when it comes to Facebook ads and Facebook ads best practices, how can we make sure we’re doing our best and achieving the best possible traffic results? Zach Spear knows the answer! A Facebook ads manager—as well as a stellar copywriter—tells us everything he knows about what Facebook ads
Read More

How to Use Pinterest for Business to Ensure Your Success

Posted by Lindsey Anderson

When people talk about social media marketing, you expect to hear about the same websites over and over again—Facebook, Instagram, LinkedIn, and Twitter. And while they’re all the staple of online marketing, a new website is emerging that gives you the same traffic and leads you’re looking for in a new way—Pinterest. That’s right! Before you make your judgment calls, we’ve got a lot of juicy information to share about how to use Pinterest for business, and local Pinterest expert Alisa Meredith tells us everything we need to know. On the Traffic and Leads Podcast,
Read More

Use Quizzes in Your Lead Generation Strategies and Double Your Traffic

Posted by Lindsey Anderson

Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for
Read More

5 Ways to Harness the Power of Instagram Marketing Tools to Boost Your Visibility

Posted by Lindsey Anderson

Social media is an ever-growing market, which is why when using newer ones like Instagram you should make good use of Instagram marketing tools. I know what you’re thinking: Instagram? Why Instagram? When it comes to social media, Facebook, Twitter, LinkedIn are usually the ones that jump to the forefront of your mind, but they’re just the tip of the iceberg. Their well-known platforms can boost your traffic and your own personal business, absolutely, but Instagram is a hidden gem hidden gem with one of the biggest and fastest growing social media platforms since its
Read More