Posted by Lindsey Anderson

Poor Willy Loman, if he had known about inbound marketing, I think his story would have been a much happier one! Outbound marketing is a tough life. Going door-to-door, cold-calling (my least favorite), direct mail, trade-shows, advertisements on radio, television and newspapers; all of these can be enough to drive any salesman a little crazy. What is the difference between inbound and outbound marketing? Find out in today's #WhatIsWednesday. The difference between inbound and outbound marketing is all right there in the name. Coined by Hubspot, inbound marketing is promoting your company through really useful

Posted by Lindsey Anderson

Google Adwords Best Practices The online world of marketing and advertising can be a lot to handle. With various things to worry about such as Google AdWords, social media, launches, webinars, and Facebook ads on top of trying to manage your own strategy among the sea of tactics and third-party recommendations, finding a middle, solid ground to start on can be challenging. Feeling overwhelmed is all right. You’ve made the first important step: seeking out Google AdWords help. It’s a lot of information to take into account at once, regardless of how seemingly easy the

Posted by Lindsey Anderson

I had a total blast with Jim Beach on School For Startups Radio. In this super fun podcast we covered the following online marketing basics: What is an irresistible offer. How frequently you should reach out and touch your potential clients. How your website visitors are like a two year old. How content marketing works. Why you should stop back-linking and start link earning. How some SEO companies aren't working for some folks. How blogging can help you. Long tail vs. short tail keywords. How Google will help you with your SEO efforts. Start online

Posted by Lindsey Anderson

Social media is a great way to catch that new customer. However, it's not as simple as putting out a piece of cheese.  But if you have patience and dedication, then it really is the better mouse-trap.  Watch this video to find out more! Awesome online marketing tips & a Kindle Fire Giveaway… what could be better?Everyone who is on my email list by June 1 is entered to win. Sign up here: https://lindseysweb.leadpages.net/thethread-sign/

Posted by Lindsey Anderson

Want to know the basics of creating your own profitable web funnel? Check out my podcast interview with Jim Palmer - The Newsletter Guru. Jim is a marketing and business building expert and it was such a pleasure to be on his Stick Like Glue podcast. I also get to go and meet Jim next week in San Diego for one of his amazing mastermind groups. Listen and Learn Now >> Web Marketing with One-Click Lindsey  

Posted by Lindsey Anderson

Today's ‪#‎WhatIsWednesday‬ is about those funny little codes that are plastered on advertisements, billboards, business windows and products. What are they? How do you get one? Do you need one? A QR Code is short for "Quick Response Code." You can download a QR Code reader on your phone, scan one of these codes and be taken to a specific website. They are super easy to make, simply go to a site like this: http://www.qrstuff.com/ type in your URL and it will spit out a lovely little image for you to place all over your marketing

Posted by Lindsey Anderson

Google & Facebook have made announcements and folks are screaming that it's the "online marketing apocalypse."  You could see a huge drop in Facebook likes for your business page and a possible drop in your search engine rankings if your site isn't mobile friendly! Watch this video to find out why these announcements are actually good for your online marketing strategy. Here is Google's tool that will let you know if they consider your site mobile friendly:  https://www.google.com/webmasters/tools/mobile-friendly/

Posted by Lindsey Anderson

Straight up, I am a Seahawks fan and the end of the Super Bowl was difficult to stomach. As much as I don’t want to rehash the pain of last Sunday night, I will, because there was some really important lessons that small businesses can apply to their online marketing strategies. 1. Adapt Seahawks lost their defensive back, Jeremy Lane, to an injury after he made a huge play in the first quarter and intercepted Tom Brady’s pass in the end zone. I am sure this was unsettling for the Seahawks, but they came up

Posted by Lindsey Anderson

Frustrated with your online marketing efforts because they aren't working? They never do at first! Time for another Lindseys Web Comic.