Posted by Lindsey Anderson

Online lead generation is key for just about every business – from eCommerce stores to service companies like plumbers, contractors, and electricians. But generating online leads isn’t always easy, even if you’re using the right tools and strategies. So, in this article, we’ll be discussing a few of our top tips for online lead generation. 1. Start By Taking Another Look At Your Landing Pages Landing pages – which are pages of your website designed to get a customer to click a “Call To Action” (CTA) are the lifeblood of any good online lead generation

Posted by Lindsey Anderson

In the past few years, Blogger Outreach Services has overtaken Guest Posting Services to become the top SEO strategy. Blogger Outreach is the process of identifying bloggers and influencers in an industry niche and requesting them to publish content on their platforms or websites. This helps the brand reach out to new audiences, improve its valuable backlinks count, drive website traffic and build credibility. You can say that bloggers are like reviewers. This means that they command substantial influence and authority over the decision-making powers of their audiences. Even though most brands, agencies, and SEOs

Posted by Lindsey Anderson

Whether you’re selling homemade jewelry or your own services as a freelancer, you might be thinking about opening an online store. There are many advantages, after all. An online store can extend your reach, smooth your interaction with customers, and allow you to process orders that much faster. No matter what it is that you’re planning to sell, there are a few things that you should take time to consider before you open. Research, planning, and platform choices will all play important roles as you work on putting together your online store. Research Your Market

Posted by Lindsey Anderson

The internet certainly has changed how we do things in a way that no one would’ve thought possible a couple of decades go. Transferring money to distant countries became a click away, finding any kind of information doesn’t require a trip to the public library anymore, and more importantly, you can buy anything you want online.  E-commerce has become quite relevant over the past few years, and it’s one of the biggest industries in the world, with at least 1.6 billion buyers in 2017 and trillions of dollars spent. These numbers are even expected to

Posted by Lindsey Anderson

With physical retail stores closing down worldwide in favor of convenient online shopping, no time is better to open your own online store than right now. E-commerce is growing, and there is no end in sight! So how can you cash in on your piece of the pie without investing a ton of money upfront? With this strategy, you cannot fail! What's better is that there are tons of resources to help you reach your goals. For example, with Printful UK, you can make your own t-shirt with your original design, but I might be

Posted by Lindsey Anderson

Every industry evolves with time. Business is no longer conducted the way it used to be a few decades ago. Your business needed to have a physical existence in the form of an office or store. Now all you need to do is consider yourself a company and, if you know what you are doing, start offering a product or service. This change has been brought by technology in the form of digital marketing. Marketing is one of the oldest professions and has always gone side by side with every business. Almost every company spends

Posted by Lindsey Anderson

It's no secret that marketing can be pretty tricky. Finding the right strategy for your audience and your budget can take a lot of time and work, and many businesses have accidentally sunk money into campaigns that were too costly or didn't pull in a good enough ROI. In a previous post, we talked about the 'Iron Triangle of Digital Marketing Success: results, cheap, and fast. Businesses can only ever prioritize two out of the three, and the third side is dependent on the other two. The iron triangle is useful for determining what you

Posted by Lindsey Anderson

SEO (Search Engine Optimisation) is what most often let a customer find a company. However, with so much online noise and clutter, it is essential that your website ranks on the first page of Google’s results – otherwise, you, however amazing you are, will not be seen. Put simply, if you want your business to be found in the modern online world, you need exceptional SEO. There are many factors which come into play when optimizing your site for Google and search engines: technical factors, the quality of content, and not least of all SEO.

Posted by Lindsey Anderson

When it comes to digital marketing one thing that many businesses seem to assume is that content is just content. Of course, this can in some ways be true, but if you really want to make sure that your business has the boost that it needs, then you need to know the different types of advertising content that you can use to promote your business. The two main forms that you are likely to hear is native content and sponsored content. But what are the differences between them? Native content Native content should really be

Posted by Lindsey Anderson

Regardless of the type and size of your business, the importance of marketing can never be understated. It is what helps your target market find you, and it helps you establish a presence in your industry. Because of how essential it is to the success of any business, it’s a given that you’re going to have to invest in marketing. The only problem is that the cost of marketing varies between products, businesses, and markets. There isn’t a definite value to place on how much you need to spend on marketing. No business owner in