How to create a social media marketing strategy in 8 easy steps

Posted by Lindsey Anderson

The 8 steps to create a social media marketing strategy will you out in business growth. Setup social media marketing goals Every single action needs to have a definite purpose in life. Social media marketing encompasses goals while launching the campaign. Some important marketing goals are written below. 1. Awareness Brand awareness is very necessary for the people being targeted on social media platforms. Those people who do not know even about the brand can’t go for the products of any brand. Thus, brand awareness and product description writing should be one of the social
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How to help increase conversions on your e-commerce store

Posted by Lindsey Anderson

Over the years, E-commerce has experienced lots of growth. It is expected to be close to a five trillion-dollar industry by the year 2021. With this growth, it is unexpectedly harder for new e-commerce businesses to grow as fast as the established businesses and for better results, new e-commerce businesses need advanced tools and strategies. These will ensure that that they price their products competitively and can convert traffic on their sites into buying customers. What is a conversion in e-commerce? In e-commerce, conversion refers to persuading visitors to your website to complete a particular
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An Entrepreneur’s Quick Guide to Google Ads

Posted by Lindsey Anderson

In a world where everything is available online, entrepreneurs and business owners have no choice but to use that very same medium to reach new customers. The internet doesn’t just give you the chance to expand to global markets and reach a huge number of people, it also helps you reach specific demographics and target certain people who’d be interested in your product/service. This in return will reflect on your revenues, and companies have been making a lot of money because of the online tools at their disposal. One of the most powerful tools is
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Why is a Conversation Better Than a Script?

Posted by Lindsey Anderson

On the surface, the answer to our article title is an obvious one. Scripts are for actors, right? In other words, people talking at you use scripts. People talking with you use conversation. In the B2B and Medtech sales world, conversation builds trust, rapport, reliability, education, and awareness about your product or service. If you’re a business development professional, though, sometimes it’s intimidating to confront a sales prospect knowing that you’ll eventually ask them for a purchase. Below, we’ll share a few tips for building a conversation with your prospects that helps you close more
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8 Ways to Promote Your Business Online

Posted by Lindsey Anderson

No matter what kind of business you have, you can always benefit from the promotion. Letting people know about your business is the first step in getting them as a customer or client. There are many ways to promote your business. Advertisements, billboards, even newspapers.  Here, we will look at using the internet and its capabilities of reaching almost everyone who is connected online as a way to promote your business. Social Media There are some options available for a price that can certainly help the process, but even without those, you can still make
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Beginner’s Guide on How to Learn Data Science

Posted by Lindsey Anderson

Large amounts of data get processed every day in helping analyze so many aspects of our lives. Corporations and big brands depend on the analysis done by data scientists to help them understand market trends and insights on how to trade. Data science involves the use of analytics, theories, and other techniques that are based on mathematical statistics, information science, and other areas of computer science. With millions of terabytes being generated by users of tech devices every day, data science is increasingly becoming a lucrative career path. Well, from forecasting trends in the business
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6 Snippets of Wisdom that Will Help You Design a Successful Digital Marketing Strategy

Posted by Lindsey Anderson

Online marketing is a very dynamic and fast-paced arena: digital marketing techniques that could be working for you last year might be considered obsolete and irrelevant this year. This means that if you want your online business to be successful, you must be proactive instead of reactive. You must always be aware of the 2019 top marketing tools and know-how to integrate them into your business. However, knowing about the strategies and knowing how to use them are two separate things. In this article, you will learn six ways to use these strategies. 1. Always
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Leading Factors That influence Entrepreneurial Success

Posted by Lindsey Anderson

If you have that urge to do things differently, a desire to change the status quo in any industry, a wish to solve problems, a high tolerance for failure, the ability to pick yourself up after a failure, and the willingness to accept financial risk, you might very well qualify for being an entrepreneur. Entrepreneurship isn’t really a skill to be learned. You’re either an entrepreneur or not. Obviously, you can learn some things, but if you don’t have that inner passion and talent, it’s going to be very difficult to stand out considering that
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4 Distinct Steps to Find and Hire a Copywriter Who “Sells” Your Products Online

Posted by Lindsey Anderson

Any company set out for the big market needs a firm grip on its public image. Finding a perfect candidate to share your passion with the world may not be as easy a task as it seems. So let’s talk a bit about how to ensure your marketing success and expand your team with suitable and professional copywriters. Setting Your Expectations Before you even start looking into possible candidates for hire, it’s essential to understand what exactly you are seeking. Make a quick outline of the most critical points in your head or better yet
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Amazing Tools to Help Convert Website Visitors Into Clients

Posted by Lindsey Anderson

Not everybody's reason to create a good website is to make money, perhaps others just want a platform to share their videos and photos, or articles and stories for pure enjoyment.  Two styles of conversion take place on a website that connects and contributes to consumer prospects. If web users visit your site and subscribe to your newsletter, they have just turned into a potential lead, and that is still considered to be a conversion process. When those potential leads are following you on social media platforms, reading your posts, and buying something from you,
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