Posted by Lindsey Anderson

No matter how big the internet gets, it still presents great opportunities for businesses to spread their influence and promote their brand online. The digital and online platforms run the gamut from social media and e-Commerce to blogs and online personalities in order to increase their reach to their audiences. But despite the vast landscape of information, businesses still claw their way to get their brands, products, and services first to the consumer. So, in this article, we will discuss five simple online strategies to navigate your way on the web. Build your brand Brands

Posted by Lindsey Anderson

Using promotional videos is a pretty familiar realm to all marketers. But with the creation of such platforms like YouTube and social media like Instagram and Facebook, the way promotional videos work has changed drastically. If earlier it was enough to air a marketing video on TV, today it is required to follow the rules of the new video marketing platforms in order to reach wider audiences. Nevertheless, video marketing definitely pays off. According to Optinmonster with the reference to Aberdeen Group, video marketers get 66% more leads per year and achieve a 54% increase

Posted by Lindsey Anderson

Finding out which domain names are currently popular and worth a lot of money can give you a lot of insight into what kind of domain names command serious power on the Internet. Most registrars now publish what domains sell for the highest amount of cash and which are currently on the market for a serious price point. There are a lot of commonalities in the most desirable domain names currently available. The tend to be short and to the point, insanely memorable, and rather simple in their function. Nearly every domain name that’s a

Posted by Lindsey Anderson

Online marketing has effectively taken over the driving seat when it comes to marketing efforts currently in use by many business organizations. And even though the rise of digital or online marketing may have started to eclipse traditional activity, the reality is that the two easily tie together. Companies that are able to integrate offline and online activity get to maximize on all the marketing tools already available in the market. This helps them to create an approach that can resonate with its audience. It is worth noting that you may have access to an

Posted by Lindsey Anderson

You couldn’t possibly spend five minutes online without stumbling upon an ad for this company or a promotional video for that brand. We live in an age where everything is online, and any business hoping to achieve any form of success has to invest in its online presence. While social media is a large factor in the success of any business, it is search engine optimization that really makes the difference, and it plays the biggest role in how well your brand can reach your target audience. Through SEO, your search engine ranking will improve,

Posted by Lindsey Anderson

No matter what kind of business you have, you can always benefit from the promotion. Letting people know about your business is the first step in getting them as a customer or client. There are many ways to promote your business. Advertisements, billboards, even newspapers.  Here, we will look at using the internet and its capabilities of reaching almost everyone who is connected online as a way to promote your business. Social Media There are some options available for a price that can certainly help the process, but even without those, you can still make

Posted by Lindsey Anderson

For every good digital marketing company, there are probably two more that fail to live up to their clients’ expectations. According to a 2019 post on HubSpot, only 22% of all businesses are happy with their conversion rates. This means they are stuck with digital marketing services which leave a lot to be desired. As a business owner looking to get an edge over your competitors, you need to pick the digital marketing services that working for you and shun the strategies that are draining your budget without positively impacting the bottom line. A lot

Posted by Lindsey Anderson

Over the years, E-commerce has experienced lots of growth. It is expected to be close to a five trillion-dollar industry by the year 2021. With this growth, it is unexpectedly harder for new e-commerce businesses to grow as fast as the established businesses and for better results, new e-commerce businesses need advanced tools and strategies. These will ensure that that they price their products competitively and can convert traffic on their sites into buying customers. What is a conversion in e-commerce? In e-commerce, conversion refers to persuading visitors to your website to complete a particular

Posted by Lindsey Anderson

As you entered in 2019, it’s important to start the planning with your best promising marketing strategies. No one is debating the power of digital marketing.  It cannot be ignored. An effective marketing strategy can assist the needs of any business and increase the demand for the products/services that they offer. Online algorithms are continuously changing and the need for marketing too.  In 2019, the digital marketing landscape is seeing a dramatic shift. As the trends are changing every year, the marketer also has to work according to the search engine and audiences. Here are

Posted by Lindsey Anderson

Large amounts of data get processed every day in helping analyze so many aspects of our lives. Corporations and big brands depend on the analysis done by data scientists to help them understand market trends and insights on how to trade. Data science involves the use of analytics, theories, and other techniques that are based on mathematical statistics, information science, and other areas of computer science. With millions of terabytes being generated by users of tech devices every day, data science is increasingly becoming a lucrative career path. Well, from forecasting trends in the business