Google & Facebook have made announcements and folks are screaming that it's the "online marketing apocalypse." You could see a huge drop in Facebook likes for your business page and a possible drop in your search engine rankings if your site isn't mobile friendly! Watch this video to find out why these announcements are actually good for your online marketing strategy. Here is Google's tool that will let you know if they consider your site mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/
Every morning for the past 3 months, my 2-year-old son has decided to be a super-hero. What does that mean? He refuses to wear anything other than one of the half-dozen super-hero themed shirts we have purchased at Wal-Mart (his grandparents have bought him adorable shirts from Gymboree, but despite my pleading, they have remained in the closet). He has abandoned his own name, insisting that everybody (family, friends, teachers, people on the street) address him with the name of whatever character is on the shirt he's wearing. He also alters his voice, asking my
Today's #whatiswednesday covers two important website acronyms, CSS and HTML. Now, before your eyes glaze over, stick with me! Read on so that the next time you are talking to your web developer, you can be a bit more knowledgeable about website fundamentals. CSS and HTML make up the body of your website. If you have ever watched the Food Network's show "Chopped", you will know the chefs make some delicious meals. The food they create is like the HTML on your website, which is content, links and components that comprise your website. Now, if
Most of us are marketing online for one reason.... the moola. A popular method of collecting that cold hard cash from your clients is via a Payment Gateway and that is today's topic for #whatiswednesday. A payment gateway is the electronic version of a credit card processor. It processes the payments that are placed on a website and either accepts or declines them. When a payment is accepted it is placed into a merchant account. The merchant account will hold onto your cash for a few days and then deposit it into your bank account.
In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's #WhatIsWednesday. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with
It can be hard to take a critical look at your own website. You are so familiar with it, it can be difficult to know what is working or what can be improved upon. But website first impression is very important. Today I pick a random website and share my first impressions on it. Want to know what I think of your website? Leave a comment with your site's address below!
I won't waste your time expanding the acronyms or giving you the history. I'm just going to give you the answer. Follow these general rules when using images on the web: GIF - Use this guy if your image is animated. JPG (JPEG) - Use this on the web or if you need a smaller file size and you are okay with a lack of quality. If you have images or photos on your website, this is the perfect place for a JPG. However, if you need a transparent background instead of a big white block,
When creating and designing a website, the task of making things look neat and appealing can seem very overwhelming, especially to those without HTML experience. Luckily for you, there’s a method to use where you can create a professional and easy-to-read site for free, using the service Weebly.com. First: The CLICK Technique, and How It Affects Your Weebly Site The CLICK Technique is a five step process I’ve come up with through years of trial and error, and it’s a proven success to any marketing team looking to make their mark on their audiences. Each
Newspaper publishers know the importance of deciding which news stories and photographs will entice customers to purchase and read. Displaying those headlines and photographs prominently on the top half of the paper means that when the paper is folded for display, these attention grabbing items are still visible. This same principle applies to effective websites and is today's topic for "What Is Wednesday." Above the fold, as it applies to web design, is the portion of a Web page that is visible in a browser window when the page first loads. You only have a