Posted by Lindsey Anderson

How much does SEO cost? “What can you expect to pay for a trustworthy SEO firm?” is a popular question among many business owners. Finding a sustainable and reliable partnership can be tricky, especially with cost versus effectiveness added into the mix. However, doing your research into making sure the outcome is worth the price pays off in the end—literally. Before we dive into the realm of specifics, let me first talk about a technique I’ve developed that’ll help your hunt for how much does SEO cost and benefit your business in the end. It’s

Posted by Lindsey Anderson

Although Andy Paul, the host of the Accelerate! Podcast botched my name in the first sentence, and I (teasingly of course!) had to correct him, I forgave him and had a delightful conversation regarding the topic I know and love, generating traffic and leads! All jokes and teasing set aside, he was genuinely interested in how I earned the moniker. One-Click Lindsey, and I went into the story about how one of my clients gave me that name after I was able to get some leads finally to his business. When he called me “One-Click

Posted by Lindsey Anderson

Not too long ago, I was interviewed with Brandon Uttley on the Go For Launch podcast where we talked about how any business with a website make every website click count. The conversation was incredibly easy going and a delight to do. In the beginning of the interview, I talk about the first time I got bit by the entrepreneurial bug—way back when I started babysitting and I’d rather act as a dispatcher and send babysitters to various clients, a la Babysitters Club. Then when I managed a pool at 16, I created a software

Posted by Lindsey Anderson

When I was running Web Impact, I would have customers who would ask for an SEO campaign or a Pay-Per-Click campaign to drive traffic to their site—although the purpose of that particular business wasn’t to do that. So, I sat back and thought to myself what could I do to help get people what they wanted—which was more traffic and leads. In an interview I did with Amanda at the She Did it Her Way Podcast, I share my beginnings with her and why I decided to go into this business. We also go into

Posted by Lindsey Anderson

Here we are, in the middle of our series on "how to write a persuasive white paper."  This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers.   If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format.  I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant.  So,

Posted by Lindsey Anderson

17 Secrets of Boosting Traffic and Leads on Your Website: Hey everyone! I had the pleasure of being interviewed on the Ovation Social’s The Standing O Show podcast by Marc Smith. During the interview, I reveal 17 secrets on how anyone can boost their website’s traffic and leads. Marc asked some really interesting questions, like how changing the way I thought was able to help me through my start as an entrepreneur, what my thoughts are on using podcasting as a marketing tool, and of course, some of the best ways you can boost a

Posted by Lindsey Anderson

Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out a journey to their solution. I have lots of places to go when looking for inspiration for a white paper title for myself or my clients. Today I’ll give you my top 5. 1) The White Paper Title Formula Typically

Posted by Lindsey Anderson

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address?  E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask?  A white paper! Ok, I actually felt many of you roll your eyes, and I know that even the

Posted by Lindsey Anderson

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the