Posted by Lindsey Anderson

A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm

Posted by Lindsey Anderson

Many entrepreneurs (myself included) will choose the name of their business based on the availability of the .com domain name.  Lets look at my first successful company, "Web Impakt".  I would have much rather named that company "Web Impact," but webimpact.com was not available.  As a result, I've spent the last 10 years telling people "Web Impakt... with a 'K'."  Since then, new gTLDs have been added.  What are those and how could they have helped the spelling of my company name?  Find out in today's #WhatIsWednesday. A gTLD is a Generic Top-Level Domain.  You

Posted by Lindsey Anderson

I have been packing up all of my possessions as I prepare to move, and let me tell you, I have way too much clutter! I really wish I had the power to take all of my junk and shrink it down to a more manageable size. Well, if you have a long URL (website address) you want to share with people, you do have that power! Find out how to use it in today's #whatiswednesday URL shortening services take ridiculously long website addresses and shrink them down to a more manageable size. For example:

Posted by Lindsey Anderson

Check out this video for a very simple "to-do" that you have to get done on your LinkedIn Account.  Even if you are not actively marketing on LinkedIn, everybody should take a few minutes and do this!

Posted by Lindsey Anderson

As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first

Posted by Lindsey Anderson

I will be announcing the winner of my Kindle Fire in 3 days (June 1, 2015)    Make sure you get signed up for my email list that delivers online marketing tricks AND/OR register for my "Facebook Marketing That Works" FREE webinar on June 9th 2015 at 2:00 PST (Even if you can't make it I'll send you a recording.) Everyone who is on my email list by June 1 is entered to win. Facebook Marketing That Works FREE webinar register here:  http://www.howtostartsocialmediamarketing.com/ (We are reaching our max limits on seats so sign up quick) Online Marketing

Posted by Lindsey Anderson

What is a wordpress plugin?  If you don't know the answer to this question. keep reading.   Back when I started my web development business, adding a cool feature to a website was expensive and time consuming.   Today, building a fully functional website with a ton of bells and whistles can be super easy and inexpensive thanks to a huge library of "Plug-ins".  If you think I'm talking about how you recharge your laptop's battery, then you'd better read today's #whatiswednesday. One of the best things about having your website built on a well-known

Posted by Lindsey Anderson

Make sure you don't miss my Facebook Marketing That Works Free Webinar.  Register here: http://www.howtostartsocialmediamarketing.com/   Webinar Date: Tuesday, June 9, 2015 2:00 PST (5:00 EST) for 45 minutes. Even if you're busy.... sign up and I'll send you a recording. My FREE webinar, Facebook Marketing That Works will teach you how to start producing leads via Facebook TODAY. You might be an expert at using Facebook, but using it to market your business is SO much more than sharing clever quotes featuring a picture of a Minion. There is real power in Facebook Marketing, and