We’ve talked a lot about how to gather emails for a mailing list. Today I want to chat about what to put in a newsletter each week so you can keep your subscribers active.
What to put in a newsletter:
1. Blog Post – Highlight your latest blog post or piece of content that your audience would enjoy. This is a great thing to put in a newsletter. Give your audience a sneak peak of the content with a link back to your site to drive traffic.
2. Don’t Be So Formal – Envision writing an email to one specific customer. Your language will be more relaxed and your readers will feel a connection with you.
3. Bulleted List – No long paragraphs. Keep it short and simple and easy to scan.
4. Testimonials – A testimonial is my favorite thing to put in a newsletter. It’s a sneaky way of showing people how good you are at your craft while demonstrating a point.
My final point on newsletters, don’t forget to be consistent. Consistency is key and will keep your newsletter subscriber rate down. Now you now what to put in a newsletter, get out there and get to sending.