Posted by Lindsey Anderson

Would you like to know the best way to get somebody to do something on the internet? Tell them to do it. Ever bought something or signed up for something or joined something after visiting a website? Chances are it's because that website told you to do it. Is it really that simple? Yes, but you have to do it correctly. The question... "What Is A Call to Action?"  The answer is in today's #WhatIsWednesday. What is a call to action? A call-to-action, sometimes called a (CTA) is an instruction or request directed to your target

Posted by Lindsey Anderson

It makes no sense to spend a bunch of time making a wonderful Thanksgiving dinner and not invite anybody to enjoy it with you.  Along those lines, why are you spending a lot of time cooking up wonderful content, and then not inviting anybody to enjoy it?  Make sure your table is packed with people who are hungry for your content and you'll have a lot to be thankful for. The two links I mentioned in this video that will help you share your content are: www.viralcontentbuzz.com www.triberr.com I also talk about Triberr in this

Posted by Lindsey Anderson

In just a few short decades, the mobile phone went from a great way to keep in touch while away form home, to an essential tool to modern life. For many, this little technological miracle is as important to them as an appendage; you can't be in any public place and not see people staring at their device, flicking an index finger back and forth. It's no surprise then, that a marketing niche has evolved to capitalize on this staple of modern life. Find out more in today's #WhatIsWednesday. Mobile marketing is marketing to individuals

Posted by Lindsey Anderson

Have you ever shared content from blogs, industry publications, Tweets or Facebook posts with your customer or prospects? Well congratulations, I have a new official title for you – “Content Curator.” It’s an official title and something you should take seriously because it’s an important role in generating more traffic and leads to your website. It's today's #WhatIsWednesday. What is content curation? Similar to a museum curator whose duties are to obtain artifacts and exhibits and arrange them in a logical way for people to look at, your job as a content curator is to

Posted by Lindsey Anderson

I'm sure many of you are aware of search engine optimization, and how getting your website to show at the top of their results is an excellent way to drive traffic to your website. A lot of my customers who have done SEO in the past have a lot of concerns about a pack of animals that Google has unleashed onto the world, wreaking havoc with people's search result ranking. What are these animals and how do you make sure they don't swat my website off of the first page? Find out in today's #WhatIsWednesday.

Posted by Lindsey Anderson

Landing page design is a science. Online marketing professionals know what elements your landing page must have in order for it to convert traffic into leads. Watch this video to see if your landing page is everything it should be! Important Landing Page Elements Good morning, it is One-Click Lindsey with TrafficandLeads.com. Today I wanted to talk about the important elements of a landing page.   What is a landing page?  I cover that here.   In a previous video we discussed an important part of the landing page, the optin box, but today, I wanted

Posted by Lindsey Anderson

What Is Wordpress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS.  Not a very realistic solution for most small business owners!  This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even the most minor of content updates.  Content Management Systems rose up from this primordial soup of frustration to make maintaining your own website more realistic.  What is one of the best ones that you can get for the low cost

Posted by Lindsey Anderson

What Is Email Marketing? What do you think of when I ask " What Is Email Marketing?" If you're like a lot of people, you think of the emails that are sent out in bulk to as many people as possible, the vast majority of which get filtered out by the user's spam filter. But spamming is for Nigerian Princes who are in need of money, email marketing is for professionals who have honed in on their market with laser precision. Find out more in today's #WhatIsWednesday.   If you were to ask me the metric

Posted by Lindsey Anderson

There has been a lot of talk in marketing circles lately about how social media and inbound marketing is the be-all and end-all for a small businesses. It is a really powerful tool, but there is something really important that all of these marketers aren’t telling you. What are the two really important things to remember when starting an inbound marketing campaign? Watch this video to find out more. Related Content: 40 of The Best Social Media Marketing Tools

Posted by Lindsey Anderson

When I was younger, I spent a lot of time sitting in the back of my dad's car listening to talk-radio.  Politics and sports weren't my first choice for entertainment to and from school, but I developed an affinity for talk radio during those years.  Since then, talk radio has evolved past the AM dial, and the subject matter has moved beyond the programming that seemed to be custom built with my dad in mind.  What am I talking about and how you can use it to direct a whole new stream of traffic to