Doug Foresta and I had a great chat on his highly regarded Coachzing show. His podcast focuses on online marketing strategies for coaches, therapists, speakers, and authors. It's a great podcast so you should check it out. Doug and I discussed the following hot content marketing topics: How to drive more traffic and leads to your website. An important mindset shift to get more traction with your content marketing strategies. How to build your following online using content marketing which will result in more leads. A powerful social media tool that can help expand your reach so
What exactly is your customer looking for? Doing a little bit of keyword research on what your intended audience is using when searching for your product or service is crucial, not only for carrying out a Search Engine Optimization campaign, but also for content creation. You may think you know, but you’d be surprised how often what you think people are searching for and what they are actually searching for are different things. Let’s say, for example, that I am a chiropractor, and so I want to target people looking for “chiropractic services”. But what if people
A landing page is one of the best ways to get a visitor to make that one-click and become a lead. Think you have one? You might not, check out this video and find out! If you want to know more, make sure you snag my free guide on "The Keys to a Stop 'Em and Grab 'Em Landing Page" in the right hand column. I threw in a few extra's for you as well.
I had the opportunity to be interviewed by the lovely Smita Singh on her Womenpreneur Podcast. We covered a lot of topics in this 42-minutes podcast including the following: How do you overcome failure in entrepreneurship? Online sales funnel basics. Converting Facebook likes into email subscribers. What are the basic conversion metrics we should be looking for? What are some of the biggest challenges that women entrepreneurs face? Have business systems in place. Listen to the entire episode here:
A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm
Many entrepreneurs (myself included) will choose the name of their business based on the availability of the .com domain name. Lets look at my first successful company, "Web Impakt". I would have much rather named that company "Web Impact," but webimpact.com was not available. As a result, I've spent the last 10 years telling people "Web Impakt... with a 'K'." Since then, new gTLDs have been added. What are those and how could they have helped the spelling of my company name? Find out in today's #WhatIsWednesday. A gTLD is a Generic Top-Level Domain. You
I have been packing up all of my possessions as I prepare to move, and let me tell you, I have way too much clutter! I really wish I had the power to take all of my junk and shrink it down to a more manageable size. Well, if you have a long URL (website address) you want to share with people, you do have that power! Find out how to use it in today's #whatiswednesday URL shortening services take ridiculously long website addresses and shrink them down to a more manageable size. For example:
As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first