We've talked a lot about how to gather emails for a mailing list. Today I want to chat about what to put in a newsletter each week so you can keep your subscribers active. What to put in a newsletter: 1. Blog Post - Highlight your latest blog post or piece of content that your audience would enjoy. This is a great thing to put in a newsletter. Give your audience a sneak peak of the content with a link back to your site to drive traffic. 2. Don't Be So Formal - Envision writing an
Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business. It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work. Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS
Have you ever heard those "lifestyle stories" of entrepreneurs sitting on a beach drinking Mai Tais while their business is generating millions of dollars? You're probably thinking they are living the good live because they've turned over the day-to-day operation of drumming up sales to an employee, but that's not always the case. Find out more on today's #WhatIsWednesday. This secret weapon goes by a lot of names: drip email campaigns, marketing automation, life-cycle emails, auto responders and automated email campaign. For today, I’ll stick with my favorite, drip email campaign. I like "drip email" because
I was recently interviewed by Miss Rosemary Nickel on her super supportive Motivating Other Mom's Podcast. I had such a great time on this podcast because we were able to discuss one of my favorite topics, the challenges of running a successful business & caring for my two little cherubs. Listen in as Rosemary and I discuss back taxes, housekeeping and email marketing.
If you have a business, you need people to know about it, and with the internet that's easier to do now more than ever! Social media and e-mail marketing are amazing tools at your disposal, but one of your number one goals should be getting listed on search engines. Before you hire an SEO company or attempt to do some SEOing on your own, be sure you know the different options available to you. You might not have to work as hard as you think to help people find your business! 1) Organic SEO Results
The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn't surprise you when I say it is the single most important aspect of your landing page! It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to have people not sign up because of something you missed on the Opt-In. Watch this video to make sure you have done all you can to scoop up as many e-mails as possible! Headline - Why should people opt
I often tell my customers that evergreen content is a very important part of their website content strategy. The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation. What is evergreen content, and why is it such a crucial part of anybody's website content strategy? Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now. Examples of this type of content include product reviews, videos,
Congratulations! You have successfully driven traffic to your website and got your website visitors to make that "one-click." They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.
Poor Willy Loman, if he had known about inbound marketing, I think his story would have been a much happier one! Outbound marketing is a tough life. Going door-to-door, cold-calling (my least favorite), direct mail, trade-shows, advertisements on radio, television and newspapers; all of these can be enough to drive any salesman a little crazy. What is the difference between inbound and outbound marketing? Find out in today's #WhatIsWednesday. The difference between inbound and outbound marketing is all right there in the name. Coined by Hubspot, inbound marketing is promoting your company through really useful
Hot or Not website, does your pass the test? Don't judge a book by its cover. It’s an age-old saying, meant for us to think and perceive things beyond their exterior without prior judgment based solely on looks alone. It holds true, even in today’s age. However, like it or not, seemingly superficial standards are still very much in play, especially in the technological world. People may be drawn to a website due to content, but they'll be critical of it once getting there. Visitors will quickly attempt to decide if this is a “hot or