Posted by Lindsey Anderson

Hey everyone!  The Sailing to Success podcast recently invited me to speak on their show, and of course, I was only too happy to oblige. Their podcast is all about helping emerging entrepreneurs grow their business, which as you know, just happens to be my passion and number one expertise. Let's just say it was a very good fit. I got the chance to speak about my own development as an online entrepreneur and the successful businesses that I've grown from the ground up. I was also very happy to be able to give a shout

Posted by Lindsey Anderson

I often tell my customers that evergreen content is a very important part of their website content strategy.  The landscape companies I work with are always fine with this suggestion for some reason, but everybody else usually needs a bit more explanation.  What is evergreen content, and why is it such a crucial part of anybody's website content strategy?  Find out in today's #whatiswednesday. Just like an evergreen tree, evergreen content is content that will be relevant today, tomorrow and a few years from now.  Examples of this type of content include product reviews, videos,

Posted by Lindsey Anderson

Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn.  But Crow wanted more.  He could grow more corn, but to sell it he had to reach out to people outside of his small town.  It was time for Crow to take his fledgling business online!  His website was launched, but no matter how hard he tried he was unable to reach the pool of customers that he knew would quench his thirst for more business. Crow wondered if the internet was

Posted by Lindsey Anderson

We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study

Posted by Lindsey Anderson

We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the

Posted by Lindsey Anderson

What Is Wordpress? In the early days of the Internet, if you wanted to create and modify a webpage, you were stuck learning HTML and CSS.  Not a very realistic solution for most small business owners!  This usually meant paying somebody to create it for you, and then calling them, waiting, and paying for even the most minor of content updates.  Content Management Systems rose up from this primordial soup of frustration to make maintaining your own website more realistic.  What is one of the best ones that you can get for the low cost

Posted by Lindsey Anderson

Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a

Posted by Lindsey Anderson

Does Nathalie Lussier's "30 Day List Building Challenge" promise more than it can deliver? I've mentioned before how important list building is for any small business.  It should be an essential piece of your online marketing strategy but can be such a time-intensive, frustrating and overwhelming task, that many will either not start or abandon the project before it has a chance to work.  Today I wanted to review an awesome (and FREE) tool that will help you push past feelings of being overwhelmed with list building and start making some serious traction. WHAT IS

Posted by Lindsey Anderson

If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s ‪#‎WhatIsWednesday. So… what is a Facebook Pixel? When installed on a

Posted by Lindsey Anderson

Hot or Not website, does your pass the test? Don't judge a book by its cover. It’s an age-old saying, meant for us to think and perceive things beyond their exterior without prior judgment based solely on looks alone. It holds true, even in today’s age. However, like it or not, seemingly superficial standards are still very much in play, especially in the technological world. People may be drawn to a website due to content, but they'll be critical of it once getting there. Visitors will quickly attempt to decide if this is a “hot or