As we all know, marketing is a game that’s constantly changing. Keeping tabs on everything that comes and goes sometimes requires more time and energy than we have to spare. After all, running a business is a daunting task, and staying ahead of the digital marketing curve can be a lot of handle on top of what we’re already dealing with. So I’ve done the hard work for you! Presenting: the 40 Best Digital Marketing Books of 2021! That’s right: every book on this list has been published in the last six months, ensuring that
When it comes to your business or start-up, there is no end to the list of all the things that need to get done. Owning a business is a little bit like having a baby; it’s a 24/7 job. And some of us have babies, or we want just a little bit of personal time to ourselves. If we can trust someone else to do some tasks like marketing, or organizing your taxes, it can be a godsend. But you can’t just trust anyone with your business. Since your business is your baby, it’s crucial
Content marketing is an impressive strategy to generate clients for your small business. However... there are quite a few myths that are floating around about how exactly this powerhouse of a strategy works. Many folks that I talk to HOPE and DREAM to one day live in Content Marketing Fantasyland. You know... the influx of salivating customers that hang on your every word ready to buy from you the moment you toss them a bone! It just not that EASY (nothing in digital marketing is).
The first C in the CLICK Technique acronym stands for curiosity. The best way to create curiosity for your product or service is with content. Creative content is where most folks in online marketing struggle, so I’ve decided to create a monster list of creative content writing tips for beginners to help you get some traction on this important step in the CLICK Technique. In a perfect world, we'd create creative content, and our audience would immediately connect to it. Those readers would love your content so much, they'd share it with their friends, family,
Digital marketing is a growing concept and with every new update, the game gets even more competitive. As a business owner, it is necessary to stay on top of it all. Getting the word out about what you can do, how you can do it, and why you do it better than anyone else in your field is imperative to finding success and building up a notable presence on the internet and in the world of marketing. By making sure that you’re keeping tabs on the best content marketing strategies from the top experts in
When beginning your digital marketing career, one of the first things you’ll hear people talking about is blogging. On top of creating amazing content that you can share with your audience—content that’s meant to help them with their own problems, while also showing that you’re around to fix those problems as well—you can successfully drive traffic back from multiple sources right back to your website with something as simple as a blog post! However, there’s a variety of ways that people can go about starting their blogging career, and finding your best blog content strategy
Online marketing is a game we’re all very used to playing at this point. However, with all the people that tell you different ways to achieve maximum success, which ones are you supposed to listen to? And do any of them matter if you’re not staying relevant and topical to what your audience desires? Consistency in marketing is an extremely important topic to discuss, and it’s something that many people seem to falter at. So how do we achieve a perfect level of consistency with our content without being overbearing? Julie Kratz has the answer.
Anyone who knows me knows I don’t shy away from the fact that I offer free content for those who’re interested in kick starting their online marketing business and gaining new traffic and leads to push forward. With that in mind, however, could it be possible that these free opt-ins are hurting our businesses more than helping? What is the best way to truly go about securing a content marketing strategy that works in our favor while still being accessible to as many people as possible? It’s an interesting topic and something that Doberman Dan
When it comes to generating traffic and leads, we tend to rely on the things we share and the things we create in order to get people at our door. What we send out into the digital world is meant to help us solidify a stable foundation on which we build our business, and this happens when we create lasting and important connections with other people. With that in mind, the issue of how to curate content for social media becomes a little tricky: how do we ensure that we’re making and sharing content people
Some of the best ways to ensure that we’re getting the traffic we need is by utilizing the power of user generated content marketing. It’s been said before that if you really want your business to grow, you can do it with OPM, or “other people’s money”. Harnessing that power gives you the chance to spread your message faster and more effectively! When it comes to user generated content marketing, it works the same way. By harnessing the power of OPC, or “other people’s content”, you can expand and send your message faster, all while