Posted by Lindsey Anderson

Social media is slowly but surely becoming one of the best ways to generate leads and interest for business across the world, which is why it’s so often an integral part of our lead generation strategies. Whether it’s Twitter, Instagram, or the ever popular Facebook, the way we receive our information and reach out to a broader audience is changing, as things do in a fast paced business environment. While various social media sites have notable features that people already take advantage of, such as the Facebook ads campaign and analytics, there’s new ways for

Posted by Lindsey Anderson

Marketing: some people love to do it, some people hate to do it, but every business needs it. Online marketing is in even greater demand as businesses struggle to be seen among thousands. DIY online marketing IS possible. You don't necessarily need an expert to juggle and maintain all your online marketing needs. It does, however, take a lot of effort. You need to be willing to pour your sweat and tears into this one, guys. Don't panic. As an expert on this stuff, I can get you started on the right path to handling

Posted by Lindsey Anderson

When it comes to generating traffic and leads, we tend to rely on the things we share and the things we create in order to get people at our door. What we send out into the digital world is meant to help us solidify a stable foundation on which we build our business, and this happens when we create lasting and important connections with other people. With that in mind, the issue of how to curate content for social media becomes a little tricky: how do we ensure that we’re making and sharing content people

Posted by Lindsey Anderson

Go to any online marketing expert and ask them what the most important aspect to SEO is; they’ll all tell you the same thing: content. And not just any content—it has to be high quality and thoughtful, the kind of content that will turn your blog into a genuine industry resource instead of just a blog. These days, it’s not enough to post consistently; quality matters. It’s for this reason that simple, straightforward topics won’t do. Here’s an example: a young man named Jacob owns a small photography business in Anchorage, specializing in portraiture. To

Posted by Lindsey Anderson

Have you ever shared content from blogs, industry publications, Tweets or Facebook posts with your customer or prospects? Well congratulations, I have a new official title for you – “Content Curator.” It’s an official title and something you should take seriously because it’s an important role in generating more traffic and leads to your website. It's today's #WhatIsWednesday. What is content curation? Similar to a museum curator whose duties are to obtain artifacts and exhibits and arrange them in a logical way for people to look at, your job as a content curator is to

Posted by Lindsey Anderson

Online marketing is a game we’re all very used to playing at this point. However, with all the people that tell you different ways to achieve maximum success, which ones are you supposed to listen to? And do any of them matter if you’re not staying relevant and topical to what your audience desires? Consistency in marketing is an extremely important topic to discuss, and it’s something that many people seem to falter at. So how do we achieve a perfect level of consistency with our content without being overbearing? Julie Kratz has the answer.

Posted by Lindsey Anderson

Some of the best ways to ensure that we’re getting the traffic we need is by utilizing the power of user generated content marketing. It’s been said before that if you really want your business to grow, you can do it with OPM, or “other people’s money”. Harnessing that power gives you the chance to spread your message faster and more effectively! When it comes to user generated content marketing, it works the same way. By harnessing the power of OPC, or “other people’s content”, you can expand and send your message faster, all while

Posted by Lindsey Anderson

Protecting your intellectual property is something that you may not often think about. As business owners, we are often also content creators. We have blog posts, articles, books, videos, podcasts, seminars, and more. So much of what we do revolves around creating content to reach out and connect with our audience and clients. Protecting that content should be high on our list, but it often gets glossed over due to its technical nature. Things like copyrighting and IP laws can be difficult to mentally wrangle, even for professionals. So, let's skip it, skim over the

Posted by Lindsey Anderson

How to get organic traffic to your website? Everyone wants to know how to get more eyes on their site. When we pour a ton of blood, sweat, and tears into a website for our business, it's essential that it succeeds. You're likely here for the same reason: to learn how to get traffic to your website. You've come to the right place. It's not a simple process, and it's anything but a straight road to success. Getting traffic to your site, when literally millions of other sites are fighting over that same traffic? Yeah,

Posted by Lindsey Anderson

Digital marketing is a growing concept and with every new update, the game gets even more competitive. As a business owner, it is necessary to stay on top of it all. Getting the word out about what you can do, how you can do it, and why you do it better than anyone else in your field is imperative to finding success and building up a notable presence on the internet and in the world of marketing. By making sure that you’re keeping tabs on the best content marketing strategies from the top experts in