The TRACK Method: Build a Team That Runs Itself with Dr. James Chitwood

Welcome back to The Lindsey Anderson Show! Today, I’m diving into a topic that’s absolutely critical for every business owner: how to build accountability systems for your team. It’s really common to think that leadership alone will drive your business to success—that inspiring and motivating your team is all it takes. But the truth is, if you don’t have systems in place to support that growth, your business will always feel like it’s running on fumes. That’s why today’s guest, Dr. James Chitwood, is joining us to share his expertise on creating those systems and driving true performance. 

Guest Introduction

I’m thrilled to have Dr. James Chitwood on the show today. Dr. Chitwood is an army infantry veteran, former university president, and now a sought-after author and consultant with over 20 years of experience in leadership and organizational development. He specializes in helping organizations treat employees as assets and drive performance through structured systems. His book, Leadership is Not Enough, breaks down why leadership alone won’t fix organizational performance issues. Dr. Chitwood’s approach is all about building lasting success through accountable, high-performance teams.

The TRACK Method: Build a Team That Runs Itself – Key Takeaways

• Leadership Alone Isn’t Enough: Leadership is important, but without systems to support it, your business won’t thrive. Establishing accountability systems is essential for sustainable growth.
• The Power of Frontline Managers: Frontline managers play a crucial role in holding teams accountable. Investing in their training can create a ripple effect that drives long-term performance throughout the organization.
• Cultural Fit is Key: You need to define your business culture and ensure your frontline managers are implementing it. It’s about having a system that works for your unique organization.
• The Role of Accountability in Performance: Accountability should be viewed as an opportunity for growth, not punishment. When done right, it fosters social bonds, motivates employees, and improves performance across the board.
• AI and Systems in Business: AI can be a powerful tool for enhancing human performance, but it can’t replace the intrinsic drive of people. Systems, paired with human ingenuity, lead to real, sustained success.

Dr. Chitwood’s Accountability System (The TRACK Model)

• T – Training: Develop a training system where employees are not just trained by external trainers, but by their peers and supervisors. This fosters recognition and reinforces team collaboration.
• R – Recognition: Recognize excellence in your employees. Giving employees the opportunity to train others is a powerful form of recognition that builds social bonds and promotes intrinsic motivation.
• A – Accountability: Every employee should have at least one key performance indicator (KPI). Accountability shouldn’t be a stick—it’s a way to identify areas for growth and give employees the tools they need to succeed.
• C – Communication: Ensure internal communication is robust and transparent. Managers must be trained on how to have meaningful conversations that drive accountability without creating fear or disengagement.
• K – Knowledge Sharing: Foster a culture of collaboration where knowledge is freely shared. This strengthens the overall performance of the organization and keeps the team aligned with the goals.

The Challenges Entrepreneurs Face

• Overwhelmed by the Systems: Many business owners struggle with building accountability systems because they feel overwhelmed by the complexity. The key is to understand that once the right systems are in place, you won’t need to be there for everything. Your systems and managers will handle it.
• Failure to Invest in Frontline Manager Training: The backbone of any successful organization is its frontline managers. If they’re not properly trained to handle accountability and communication, performance will suffer.
• Not Defining Organizational Culture: Without a clearly defined culture and strong accountability systems, your organization will struggle to reach its potential. Culture isn’t just a buzzword—it’s the foundation of how your business operates and thrives.

Key Quotes

• “Leadership alone isn’t enough. You need systems and structures to support long-term growth.”
• “When you treat your employees as assets and provide them with the right training and accountability, you unlock their full potential.”
• “Accountability should be about identifying areas of improvement, not just pointing out mistakes.”
• “You can’t expect a business to grow if you’re relying solely on leadership and not on structured systems.”
• “AI is a tool to augment human performance, but it will never replace the intrinsic drive and creativity that people bring to the table.”

Resources Mentioned

• Connect with Dr. James Chitwood on Linkedin: https://www.linkedin.com/in/drjchitwood 
• Follow Dr. James Chitwood on Instagram: https://www.instagram.com/dr.jameschitwood 
• Dr. James Chitwood’s website: https://www.drjameschitwood.com 
• If you want to stop guessing and start using social media to generate real revenue, apply for a free strategy session at https://www.lindseya.com/apply