Learn How to Start a Health Coaching Business, Step by Step!
Do you want to be a health coach, but don’t know how to start a health coaching business? You’ve come to the right place! There are coaches of all kinds all over the world—life coaches, business coaches, fitness coaches, etc.—and while the process of becoming a health coach may be similar to the others, there are some key differences of which you should be aware. Read on, and I’ll be going over a step-by-step guide on how to start a health coaching business.
Figure Out Your Clientele
Good health is universal, but getting there is a uniquely personal journey for everyone. That being said, you can take advantage of certain specialties. Like any other type of coach, this is all about finding your niche and figuring out every possible way to help yourself stand out—as a health coach, you’ll be one among many, so you’ll have to determine what you’re good at and lean into it.
Imagine every possible way you can be of service to people looking to be more mindful of their health. Where can you be of assistance the most? Will you specialize in women? Maybe working mothers? Will you focus exclusively on overweight people who want to get in shape, or with people who are already in good shape but want to maintain themselves or go even further? What about people with chronic conditions or disabilities? I can’t tell you what’s going to work best for you, so it’s up to you to figure it out, but when you do, embrace it, and go do what you do best!
Build Your Online Presence
Sometimes I may sound like a broken record, but this applies to every business: Use the internet! There is no single more important resource for entrepreneurs out there than the internet. Worldwide reach, vast accessibility, and endless tools to help you get your message out there.
First, you want to give your potential clients a “landing” zone, so you need to put together your website. It doesn’t matter how you do it (programming it yourself, hiring a specialist, using a tool like Squarespace, etc.) as long as it’s accessible, easy to use, and runs smoothly. From there, capitalize FULLY on social media. Facebook, Instagram, Twitter, and everything else you can think of is your best friends. Advertise everywhere, especially in online communities where you’re more likely to find your desired clientele. The bigger your digital footprint, the more likely you are to bring in the most interested parties. Never, ever underestimate the power of social media.
Build Your Brand
If you want to know how to start a health coaching business, you need to know how your identity as a coach translates to the public. Your brand is what will come to mind when the public thinks about you, or in other words, your brand is how the public perceives you. With that in mind, what do you want the public to think and how do you want them to perceive you? This is the fun part of marketing where you get to unleash your creativity and drive it all home with a strategic plan.
Create a catchy tagline for yourself that ties into your specialty. Create a memorable, eye-catching logo that immediately shows your potential clients what you’re all about. When it comes to social media develop a strong, distinct voice that lets your clients know who they’re speaking to, and establish yourself as a reliable, steady brand. All of these are essential, and if you’re unsure about your abilities to do them yourself, there’s no shortage of branding experts out there to help you. A little research can go a long way.
Develop Your Programs
Now we’re getting down to the nitty-gritty of being a health coach. After establishing your specialty and your brand, you’ll have to get realistic and figure out the logistics of what you’re doing. Sit down and figure out what kind of programs you’re going to offer, what they’ll entail, and, of course, how much they’re going to cost. Pricing is everything—you want to be affordable, but still, make enough to sustain your business. Do some research into your competition and see what’s comparable. In this way, you can also determine ways to make yourself distinguishable from the rest. If your potential clients see themselves getting more value out of your health coaching business compared to someone else’s, then you’re poised for success.
The methods in which you offer your services matter, too. Will you offer in-person training? Workbooks? Video tutorials? One-on-one calls? You can develop plans around the needs of certain types of clients, depending on the health plans they’re looking for. A wider range of options will help your clients feel more comfortable in choosing you to help them along their health journeys.
Once you finish setting up your health coaching business, don’t stop there! There are numerous options you can pursue to help you branch out, help more people, and generate more income. There is a myriad of ways to do this, but a few include creating online communities for your clients (social media again!), hiring staff to help you with the increasing workload, and much more. There’s no end to the extra resources available to help you!
I hope this list has helped you get a feel for how to start a health coaching business. Like anything else, it takes a lot of hard work, dedication, and trial & error, but the success and fulfillment it brings you will be worth it when you finally get there. If you stick to the guidelines, use your intuition, and put in the effort, you’ll be on your way to the success you deserve, and nothing can stop you!