We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study
You want to know how to market your online business, and you want to know how you can use webinars to do it. Good news–you've come to the right place! Webinars are a medium that's overlooked far too frequently. These things have a ton of uses, and can be a key part in your marketing process. They build trust, which alone makes them a worthy product, as well as a direct method of getting leads for your business. Most importantly, webinars make your audience curious. Curiosity is a bit like a yawn that just won't
Do you feel too busy and overwhelmed to know which online marketing strategy is going to help your small business grow? Do you understand the importance of online marketing, but implementing your own strategy keeps getting pushed to the back-burner because you just aren’t sure what tactics to focus on or what methods are going to be successful? This is normal. Webinars, launches, social media, videos, email marketing, landing pages, irresistible offers, Facebook ads... the possibilities seem to be endless and it’s overwhelming! How many times are you going to have the will to try
Welcome to the business, credit and financing show at creditsuite.com. In this show, I was interviewed by Ty Crandall. The reason why I’m not a billionaire yet always comes to having to turn away people. I have been an entrepreneur my whole life. Ever since I was a kid I used to run the babysitters club. I graduated from college and got a government job in a nuclear waste facility. It was super boring so I became an entrepreneur on the side for over 10 years in the web developing industry. Well, with time, I
Is your business losing momentum? Has growth come to a grinding halt? Are you ready to get your business back on track? Are you stuck in a dead-end job? Then you’re in the right place. Get the resources, the strategies and directions to accelerate your business growth, income and success, here in this episode of Boss Academy Radio. In this show, I shared with Paul Kirch, on what works for email opt-ins today. Arguably, video email opt-ins were the best thing that was giving businesses positive results in marketing. This was true, especially on Facebook.
How Google autofill can help you target your content? Anyone who runs a consistent blog knows that it can be tough to come up with topics regularly. Sure, you can go into your Webmaster Tools and check out the top queries as a source of inspiration, but those keywords aren’t long tail and tend to be generally more often than not. That saddles you with the task of turning that general topic into a niche one, which can be just another source of frustration for some. But good news—all hope is not lost. There’s a free
So, you're a website master! You've got your opt-in, you've got your pop-up. So now what? Nurture, nurture, nurture! Don't just send them their free PDF and forget about them! You need a follow up email sequence. Now, I know a few of you are probably wondering "how do I do that?" So, I made this handy little video where I share an example of a Traffic and Leads certified follow up email sequence! And don't worry, you can totally steal it!
We all know that when most people are browsing the web, they have the attention span of a two-year-old. Luckily, eye tracking software can tell us how the majority of users read a website. "The F Pattern" is the topic for today's #whatiswednesday. When most users read on the web they scan it in an F pattern. They will read a lot of your first line, less of your second line then they scan the remainder of the left hand side. What does this mean for your site? 1. Make sure the top of the
Make sure you layout the "Welcome Mat" for new visitors who see your site in Google results. Find out how on today's #whatiswednesday. A very important part of conversion and SEO is your website's title tag. The easiest way to find your title tag is to go to Google and type in the name of your company. The big link displaying your sites name is produced from some code on your webpage called the Title Tag. Title tags are really important for SEO but they can also convince a user to click on your site.
Who is Frankenstein’s customer? What is a customer avatar? We aren’t talking about the blue giants in the movie. In fact, a customer avatar is more like something that would be made in Frankenstein’s lab than anything James Cameron would come up with. A customer avatar is a perfect customer that you have pieced together through data and research, which is why we call them Frankenstein’s customers. In this week’s #whatiswednesday, we will go over how to find your customer avatar and what a good customer avatar looks like. Why is a customer avatar important?