What You Can Learn from Wendy’s Twitter Account

Everyone knows it’s Wendys…

Yeah, I realize that’s not the name of the song but putting that tune in your head is a peppy way of starting a Monday morning.

You’re welcome.

Now let’s talk about Wendy’s.

Yeah, the hamburger chain.

The best thing about it may not be their burgers, but their Twitter account.

If you’re looking for a bright corner in the dark corridors of Twitter, go follow @Wendys.

The home of the “old-fashioned hamburgers” has recently received a ton of notoriety for their “old-fashioned sick burns.”

Instead of responding to competitors’ and customers’ tweets in a humdrum, monotonous and corporate way, the chain responds in a comical and entertaining way.