Posted by Lindsey Anderson

Producing Follow My Launch has been one of the most rewarding experiences of my life, and if you’re here, I’m sure you know that by now. You’ve browsed the site, check out our YouTube channel (and subscribe, I hope!), and you now have a good idea of what Follow My Launch is all about, but you’ve left with a single question: “Lindsey, why are you producing Follow My Launch?” I completely understand where you’re coming from. Why, in fact, would I offer my services, my expertise, everything I could possibly have to offer, for FREE, to the lucky

Posted by Lindsey Anderson

Every industry evolves with time. Business is no longer conducted the way it used to be a few decades ago. Your business needed to have a physical existence in the form of an office or store. Now all you need to do is consider yourself a company and, if you know what you are doing, start offering a product or service. This change has been brought by technology in the form of digital marketing. Marketing is one of the oldest professions and has always gone side by side with every business. Almost every company spends the biggest portion

Posted by Lindsey Anderson

You worked hard to get people to "like" your Facebook Page.  Now follow these rules to make sure you they don't change their mind. 1) Use proper punctuation, grammar and spelling.  You want to look professional, so don't type like you're writing a text. 2) Do not cause or get involved with any drama.  Before you post something on your business page, ask your self, "Would I say this to my client in a face-to-face meeting?"  if the answer is "no" then don't post it on Facebook. 3) Always be positive and nice when responding to fans on your page.

Posted by Lindsey Anderson

Internal Linking is Just Like Vote for Yourself Internal Linking is just like you are voting for yourself, How? In high-school, when running for prom queen, or cheer captain, or Miss Congeniality in the "Miss Russet" pageant, my mother taught me that it was rather undignified and arrogant to vote for yourself.  (No, I didn't just make up the Miss Russet Pageant, it's real.)  When, in the popularity contest that is Search Engine Optimization, I'm here to tell you that my mom was wrong.  You can vote for yourself, and Google will actually reward you for it!  Find

Posted by Lindsey Anderson

Anyone who knows me knows I don’t shy away from the fact that I offer free content for those who’re interested in kick starting their online marketing business and gaining new traffic and leads to push forward. With that in mind, however, could it be possible that these free opt-ins are hurting our businesses more than helping? What is the best way to truly go about securing a content marketing strategy that works in our favor while still being accessible to as many people as possible? It’s an interesting topic and something that Doberman Dan has spent a

Posted by Lindsey Anderson

. Before we talk about 40 of the Best Social Media Marketing Tools, Picture this: Miranda owns a small bakery in Tualatin, Oregon. She specializes in novelty cakes and wants to expand her business, but to do that, she needs to expand her client base. She has a vast network from previous work experiences, events and conventions in Portland, and so on, and she gets the idea to make use of social media in order to tap into that network and get word of her bakery out through word of mouth. Social media sites have become a powerful

Posted by Lindsey Anderson

Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address?  E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask?  A white paper! Ok, I actually felt many of you roll your eyes, and I know that even the phrase “white paper

Posted by Lindsey Anderson

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the #1 reason businesses

Posted by Lindsey Anderson

Social media marketing can be tricky to navigate for someone with a new business, especially when faced with the vast audience that the internet can hold. While we always try our best to make sure things go according to plan, it can’t be helped when they don’t. When everyone has the chance to say what they feel, it leaves room for people to say things that don’t exactly shine a positive light on you—or your business. That’s why learning how to respond to negative reviews of your business is an important skill you should have, even if you

Posted by Lindsey Anderson

When dabbling in the world of online media marketing, you have to make sure you’re keeping up with all the trends as best you can. After all, using an older method for something that’s constantly evolving and shifting won’t get the job done the way it should, and missing out on quality traffic and leads isn’t worth it. Staying on top of social media trends is the key to your success. However, with Facebook on track to change the way its algorithm works, what can we do to evolve around these new Facebook news feed changes? Will these