Online marketing is a very dynamic and fast-paced arena: digital marketing techniques that could be working for you last year might be considered obsolete and irrelevant this year. This means that if you want your online business to be successful, you must be proactive instead of reactive. You must always be aware of the 2019 top marketing tools and know-how to integrate them into your business.
However, knowing about the strategies and knowing how to use them are two separate things. In this article, you will learn six ways to use these strategies.
1. Always Be On the Lookout for the Newest Trends… But Never Wait for Them to Get Stale on You
Every time you go online, you might notice that there’s a new platform that’s “all the rage” at the moment. Facebook had its moment in the sun, but today, more and more brands are advertising on platforms such as Instagram and Pinterest.
Never make the mistake of being complacent just because you’re experiencing success at the moment on a particular platform. You never know when and how the next platform will rise up, and more importantly, how many people in your intended audience are going to flock there. Experimenting with new channels may be a gamble, but if you do your homework, it can be a calculated bet and one that pays off big!
2. Nothing is Ever One-Size-Fits-All
Another mistake that many beginners make when advertising online is thinking that one marketing strategy is going to work for all their marketing channels. This is why you might notice companies having the same content rehashed on their website, as well as their different social media accounts.
Rehashing and reposting the same content across different channels is not only lazy and off-putting to consumers, it’s also ineffective! Different online avenues have different purposes: your main website’s purpose is to educate your audience, your social media channels are used for customer engagement, and your email campaigns are used to inform and update.
3. Be Aware of What Your Competitors are Doing
Checking out your competition should extend deeper than just looking at their websites and knowing which of their products are selling well. You can invest in tools such as SEMRush or Google Ads to know which keywords are searched regularly or what kind of PPC campaigns your competitors are doing. Not only can you copy what works, you can also figure out how to make your own campaigns unique and stand out better.
4. Always Listen and RESPOND to Your Customers
Do you know the key to encouraging brand loyalty in your customers? Making them feel heard and making them feel that their comments and feedback have value. Listening online is both an art and a science, and these days, the best way to connect with your audience is through social media. Social media is a powerful tool when used correctly because it allows you to connect with your client base in real-time. What’s more, it allows you to REACT to customers in real-time, and when customers see that you’re putting in the effort and money to make them feel heard, they will be more encouraged to stay true to your brand.
5. Protect Yourself from Bad Actors
There’s no denying that PPC (pay per click) campaigns are valuable tools for advertising your business online. However, there is one strong downside: click frauds. There will always be people out there who will try to cash in on your success by trying to make you a victim of click fraud. Don’t let them!
You should ask yourself, “how to detect and prevent click frauds from happening to me?” Well, there’s the easy way, and there’s the hard way. The easy way is by using online tools such as ClickCease to help detect and prevent click fraud as early as possible. The hard way is to manually check your traffic and conversion rate ratio to see if there’s anything fishy going on.
We’ve already covered that digital marketing is a difficult task, so why make it harder for yourself? Invest in an automated click fraud prevention tool like ClickCease, because you have better things to do with your time.
6. Always Have a Clear Call to Action
No matter your online advertising campaign, you should always have a clear and distinct call to action that your clients should do at the end. You should never just hope that your clients do what you want them to do; you should spell it out clearly! Whether you want them to purchase a product, sign up for a service, or simply add their name to a mailing list, let them know. Pair your call to action with a benefit for them as a direct reward for their decision. Add their name to your mailing list? Be the first to know about new products and promos! Purchase a product? Enjoy a discount! Giving a direct reward for their benefit is likely to increase their chances of answering your call to action.