Vlad Lokshinย is our special guest on today’s episode of Traffic and Leads Podcast. He works as chairman of the board of DarwinApps and, more recently, as a co-founder and chief executive officer of Turtle Technologies Inc. Vlad is sharing how marketing a product early, before it even existed, helped DarwinApps sell it successfully, thanks to enticing visuals in marketing, a Hacker News report and a Tweet.