Nick Usborne is our special guest on today’s episode of Traffic and Leads Podcast. A copywriter of 40 years, Nick is the king of Conversational Copywriting. This week, Nick and I have a conversation about what it means to use persuasive and casual language in your copywriting in order to build a unique and special bond with your audience. Getting to know your own writing voice is important, and learning to let go of fear and pressure to sound and look like everyone else does can massively increase the success of your copywriting skills. Let’s get started!