Lately, I’ve been discussing the crap out of The CLICK Technique, and for a good reason: it works! It really, truly works. This week’s discussion is all about the “I” in CLICK: your irresistible offer. Irresistible offers are a fantastic way to build trust and connect to potential leads. Your irresistible offer will be the perfect way for you to get the email address off new customers so that you can stay in contact with them and turn them from a lead into a customer.