I've had clients with 1,500 people on their email list or 15,000 people on their email list have the same kind of success with email marketing. It's not about the size; it's about how you utilize it! Are you keeping your list warm and building trust?
One of the reasons people don't create content, especially videos, is because they are stuck in their own head. Content is SUCH an important part of being successful in a long-term online marketing campaign. Have you fallen "victim" to any of these? The Spotlight Effect The Pratfall Effect The Mere Exposure Effect
When you have so much going on with your business, it's so easy for things like email marketing to take a back seat. But you need to prioritize your marketing because without it, it will be very hard to pick up new clients... and it all begins with your mindset!
You don't need another motivational video, book, or program because your motivation will only take you so far. You need a lesson on self-discipline. Every day you can teach yourself to be more disciplined. And this applies to everyone—including me! After all, in the words of Yoda: "Do or do not; there is no try."
Lately, I've been discussing the crap out of The CLICK Technique, and for a good reason: it works! It really, truly works. This week's discussion is all about the "I" in CLICK: your irresistible offer. Irresistible offers are a fantastic way to build trust and connect to potential leads. Your irresistible offer will be the perfect way for you to get the email address off new customers so that you can stay in contact with them and turn them from a lead into a customer.
Do you feel too busy and overwhelmed to know which online marketing strategy is going to help your small business grow? Do you understand the importance of online marketing, but implementing your own strategy keeps getting pushed to the back-burner because you just aren’t sure what tactics to focus on or what methods are going to be successful? This is normal. Webinars, launches, social media, videos, email marketing, landing pages, irresistible offers, Facebook ads... the possibilities seem to be endless and it’s overwhelming! How many times are you going to have the will to try
So, you're a website master! You've got your opt-in, you've got your pop-up. So now what? Nurture, nurture, nurture! Don't just send them their free PDF and forget about them! You need a follow up email sequence. Now, I know a few of you are probably wondering "how do I do that?" So, I made this handy little video where I share an example of a Traffic and Leads certified follow up email sequence! And don't worry, you can totally steal it!