Have you set up your businesses Facebook Fan page yet? I know you've heard me say how important it is, so what are you waiting for? You can get everything set up in a minute or less, watch the video to find out how. Get your company page set up today, and leave a link to your business page in the comments so I can follow up and follow you.
You worked hard to get people to "like" your Facebook Page. Now follow these rules to make sure you they don't change their mind. 1) Use proper punctuation, grammar and spelling. You want to look professional, so don't type like you're writing a text. 2) Do not cause or get involved with any drama. Before you post something on your business page, ask your self, "Would I say this to my client in a face-to-face meeting?" if the answer is "no" then don't post it on Facebook. 3) Always be positive and nice when responding to fans
Yesterday I talked about a chemistry teacher/entrepreneur who had decided that Facebook wasn't worth taking seriously, and turned that responsibility over to his younger partner. After seeing no results I advised him to try again, but this time take it seriously and do things correctly. I'm happy to report that he gained quite the following and found success that exceeded even his wildest expectations! Missed yesterday's post? Click here for the wrong way to utilize Facebook.
One of the best parts of my job is meeting entrepreneurs. A while ago, a chemistry teacher came to me asking for advice on how to generate customers for his new business. I advised him to use Facebook, but he told me that Facebook is "for kids" and he wasn't interested. He decided instead to turn over those responsibilities to his partner, who he said was more of a "Facebooking Type." Well, things didn't go as well as he'd hoped. I convinced him that he needed to take his social media campaign more seriously. Check